The Shop Disney Parks App Lets Users Browse Various Gift Shop Locations
References: disney & orlandoweekly
The Shop Disney Parks app allows attendees of the brand's various theme parks to browse and shop around its gift shops from one location with a click of a button. The app is designed to let shoppers browse remotely at various trinkets sold exclusively to the theme parks' stores.
Part of the lure of travelling somewhere as exuberant as the Disney Parks is coming home with souvenirs of a place you only visit once in a lifetime. The Shop Disney Parks app lets users do just that seamlessly by allowing them to browse merchandise, stock numbers, where the product is located and place orders conveniently from their phone. However, the catch is that the app can only be accessed by users inside the parks.
The app adds to the exclusivity of the brand's merchandising while simply making it more accessible for purchase through their own channels.
Part of the lure of travelling somewhere as exuberant as the Disney Parks is coming home with souvenirs of a place you only visit once in a lifetime. The Shop Disney Parks app lets users do just that seamlessly by allowing them to browse merchandise, stock numbers, where the product is located and place orders conveniently from their phone. However, the catch is that the app can only be accessed by users inside the parks.
The app adds to the exclusivity of the brand's merchandising while simply making it more accessible for purchase through their own channels.
Trend Themes
1. Remote Shopping - The ability to shop remotely from a theme park will create disruptive innovation opportunities for other entertainment and event-based industries.
2. Exclusivity Enhancement - Improving product exclusivity through digital means is a trend that other retail industries can adopt to differentiate themselves from competitors.
3. Mobile Shopping - The demand for mobile shopping experiences will continue to grow for a variety of industries outside of retail, such as hospitality and travel.
Industry Implications
1. Theme Park - Theme park companies have an opportunity to expand their mobile presence with remote shopping capabilities to improve customer satisfaction and revenue.
2. Entertainment - The entertainment industry can benefit from adopting exclusive merchandising opportunities through digital means that enhance the customer experience.
3. Hospitality - Hotels and resorts can improve their guests' experiences by offering remote shopping capabilities for souvenirs and other merchandise.
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