The automobile industry includes biometric features for customized appeal
Implications - Biometric technology continues to enter public consciousness at a rapid rate, and the auto industry has begun to take note. Implementing the technology into vehicles and related services has the ability to reduce stress, increase security and promote overall driver wellness. Most importantly, it's an indication of the demand for highly customized products and services.
Workshop Question - How can your brand customize its products, services or campaigns to the specific needs and preferences of its target demographics?
Trend Themes
1. Biometric Technology Integration - The integration of biometric technology into various automotive products and services to reduce stress, increase security and promote overall driver wellness.
2. Smart Accessories - The development of smart accessories, such as wearables and augmented reality glasses, for the automotive sector to monitor driver behavior and health.
3. Data-based Insurance - The creation of custom insurance rates using a combination of biometric and automotive data to prevent aggressive driving behavior.
Industry Implications
1. Automotive - The automotive industry can integrate biometric technology and develop smart accessories like augmented reality glasses or stress-regulating driver seats to appeal to customers' need for highly customized products and services.
2. Insurance - The insurance industry can leverage biometric and automotive data to create custom insurance rates and promote safer driving behavior.
3. Technology - The technology industry can develop innovative smart accessories like the Jawbone UP and Automatic to monitor driver health and mood and integrate this data across different sectors and industries.
