This Nissan Concept Car is Covered in Connected LED Panels
Charlotte Joyce Kidd — October 6, 2015 — Autos
The newest Nissan concept car is a totally connected vehicle targeting the next selfie-addicted generation of consumers.
The 2015 Nissan concept car is called 'Teatro for Dayz' and was unveiled in preparation for the Tokyo Motor Show. From the outside, the Nissan concept car is a cute, boxy model, resembling a shortened mini Cooper. On the inside, things get interesting. The Nissan Teatro is perfectly wired to appeal to the new generation of millennial car buyers. The interior of the vehicle is covered in LED panels to broadcast the driver's social networks to them and create shareable moments on the drive to work, the ride to the party or the epic road trip.
The Nissan concept 'Teatro for Dayz' is a unique example of using smaller added features to tailor a big purchase to a specific market's interests.
The 2015 Nissan concept car is called 'Teatro for Dayz' and was unveiled in preparation for the Tokyo Motor Show. From the outside, the Nissan concept car is a cute, boxy model, resembling a shortened mini Cooper. On the inside, things get interesting. The Nissan Teatro is perfectly wired to appeal to the new generation of millennial car buyers. The interior of the vehicle is covered in LED panels to broadcast the driver's social networks to them and create shareable moments on the drive to work, the ride to the party or the epic road trip.
The Nissan concept 'Teatro for Dayz' is a unique example of using smaller added features to tailor a big purchase to a specific market's interests.
Trend Themes
1. Connected Vehicles - The concept of connecting vehicles to social media platforms presents opportunities to personalize the driving experience and engage with consumers in new ways.
2. Millennial-targeted Marketing - Designing cars with features that resonate with millennial values, such as technology integration and social media connectivity, can attract the next generation of car buyers.
3. Shareable Driving Experiences - Creating vehicles that allow drivers to capture and share moments on-the-go can tap into the growing desire for social sharing and experiential marketing.
Industry Implications
1. Automotive - The automotive industry can leverage social media integration in vehicles to enhance the driving experience and engage with tech-savvy consumers.
2. Technology - The technology industry can explore opportunities to develop software and applications that enable seamless integration between social media platforms and vehicles.
3. Marketing and Advertising - The marketing and advertising industry can adapt strategies to leverage the connection between vehicles and social media to create unique, shareable experiences for consumers.
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