Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Mainstream Co-Ownership

Novel alternatives to individual ownership entice millennial consumers

Implications - As elaborate alternatives emerge, Millennial consumers are facing a dynamic range of co-ownership options that differ greatly from individual ownership. Spearheaded by branded co-ownership programs and luxury members-only alternatives, there's no shortage of ways for young consumers uninterested in sole ownership to turn to unique sharing economy models that reap the same rewards.
Workshop Question - How can your brand cater to generational changes in consumption habits and practices?
Trend Themes
1. Branded Co-ownership Programs - There is a rising trend in branded co-ownership programs that offer unique sharing economy models that are focused on loosening consumers’ ties to individual ownership.
2. Experiential Sharing Economy - The trend of experiential sharing economy, as highlighted by Ford's Peer-2-Peer Car Sharing and luxury transit services like Leap Bus, empowers a wider range of consumers by facilitating access to high-end, resource-intensive services.
3. Service Sharing Economy - The service-sharing economy trend led by apps like Wand Messaging and VeryUs focuses on delivering alternative means for sharing'some kind of resource'at a lower cost.
Industry Implications
1. Transportation - The transportation industry can take advantage of the trend by introducing a wide range of luxury transit services offering experiential sharing solutions to consumers.
2. Technology - The technology industry can benefit from the branded co-ownership programs trend by providing apps that facilitate sharing economy models and deliver innovative solutions to consumers.
3. Hospitality - The hospitality industry can take cues from the trend of experiential car-sharing and hotel-sharing platforms by offering luxury services, bundled amenities and co-sharing facilities to attract millennials and younger customers.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
175,223 Total Clicks
Date Range:
Mar 15 — Oct 15
Trending:
Mild

Related Examples

Last Minute Travel Apps
Last Minute Travel Apps
This App Helps Users Book Spontaneous Weekend Getaways
Local Map Apps
Local Map Apps
The Mapkin Location App Treats Users Like Natives of the Region
In-Home Air Analyzers
In-Home Air Analyzers
Kaia Will Automatically Analyze the Air in Your Space to Grade Quality
Hands-Free Banking Apps
Hands-Free Banking Apps
Dutch ING Customers are Able to Transfer Money by Speaking Out Loud
Location-Based Reminder Apps
Location-Based Reminder Apps
Notifyou's iBeacons Send Alerts to Users' Phones When They Walk By
Weight-Monitoring High Chairs
Weight-Monitoring High Chairs
This Adjustable High Chair Features an App-Connected Built-in Scale
Smart Water Meters
Smart Water Meters
The 'Fluid' Smart Water Meter Lets You Know Exactly How Much Water You Use
Online Tuxedo Rentals
Online Tuxedo Rentals
George Zimmer Launched 'Generation Tux' to Suit Up Men With Just One Click
Piggy Bank Apps
Piggy Bank Apps
Clever Kash is a Digital Piggy Bank That Lets Children Experience Tangible Wealth
Streaming-Enabled Voice Assistants
Streaming-Enabled Voice Assistants
The ivee Voice System Connects to Spotify and Can Order an Uber
Convenient Hotel Apps
Convenient Hotel Apps
The Accor Hotels App Allows For Easy Access to Hotel Information
Sight-Impaired Rideshare Apps
Sight-Impaired Rideshare Apps
This Ride-Hailing App is Designed to Help the Visually Impaired
Ridesharing Test Drives
Ridesharing Test Drives
Volkswagen's Vehicle Test Drive Can Be Ordered Through Uber
Boat-Chartering Services
Boat-Chartering Services
The Arrival of UberBOAT in Istanbul is Making Waves
Adventurous Automotive Unveilings
Adventurous Automotive Unveilings
Trend Hunter Travels to Cali to Preview the Scion iM & Scion iA
Immersive Test Drive Experiences
Immersive Test Drive Experiences
Ford Gives Fans an Interactive Adventure in San Francisco
#ExperienceBuick: Detroit Design Tour
#ExperienceBuick: Detroit Design Tour
Trend Hunter Returns to 'The D' to Explore Buick Engineering
Custom Trip-Booking Sites
Custom Trip-Booking Sites
South Africa's Sideways Tours Offers a Bespoke Tour-Booking Platform
Taxi Lunch Deliveries
Taxi Lunch Deliveries
The UberEats Service Launches in Toronto in Continuing Business Expansion
Driver-Rescuing Campaigns
Driver-Rescuing Campaigns
MINI Turns Getting a Flat Tire on the Road into a Marketing Opportunity
Scooter Taxi Services
Scooter Taxi Services
Ride-Sharing App Scooterino is Like Uber in Rome Except for Scooters
Antarctic Electric Vehicles
Antarctic Electric Vehicles
The Venturi Antarctica Can Handle the Harsh Antarctic Climate
Car-Free Transit Bridges
Car-Free Transit Bridges
The Tilikum Crossing Bridge Will Allow Walkers, Cyclists and Light Rail
Public Transit Parties
Public Transit Parties
The CTA Party Train is Available for Rentals in Chicago
Car Shopping Quizzes
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
Friendly Seating Campaigns
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
Compact Driverless Cars
Compact Driverless Cars
This Autonomous Smart Car Paves the Way for Safe Vehicular Transportation
Matchmaking Travel Packages
Matchmaking Travel Packages
Swipe Right is a Romantic W Hotel Package to Connect Singles
Hotel Phone Apps
Hotel Phone Apps
Virgin's First Hotel Launches with Lucy, a Personal Comfort App
Automotive Web Shops
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
Spontaneous Travel Apps
Spontaneous Travel Apps
The Booking Now App Provides a Personalized, Real-Time Experience
Rewarding Hotel Apps
Rewarding Hotel Apps
The Marriott Uses Hotel Beacon Technology to Personalize Experiences
Psychedelic Single-Track Transport
Psychedelic Single-Track Transport
A Colorful Monorail Concept Has a Spectral and Abstract Design
Motorcycle Ride Sharing Platforms
Motorcycle Ride Sharing Platforms
The Spyke App Provides Speedy and Stylish Transportation
play_circle_filledOn-Demand Test Drives
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
Speedy Transit-Finding Services
Speedy Transit-Finding Services
The Shift Transportation App Offers Users a Five Minute Guarantee
Hybrid Skateboard Segways
Hybrid Skateboard Segways
IO Hawk Makes the Convenience of Powered Boarding Accessible to Many
Eco Transit Apps
Eco Transit Apps
This Comprehensive Trip Planning App Offers 10 Different Transportation Options
Sublime Commuter Editorials
Sublime Commuter Editorials
GQ China's Burberry Feature Highlights Printed Menswear Fashions
Conceptual Commuter Gondolas
Conceptual Commuter Gondolas
The Proposed East River Skyway Will Alleviate Overcrowded NYC Transit
Travel Companion Apps
Travel Companion Apps
The Wander App Helps You Find a Travel Buddy for Shared Adventures
On-Demand Hotel Apps
On-Demand Hotel Apps
The Ritz-Carlton Hotels & Resorts Mobile Hotel App Redefines Luxury Service
Parking Reservation Apps
Parking Reservation Apps
BMW ParkNow Allows Users to Secure a Parking Spot in Advance
Electric Car-Sharing Schemes
Electric Car-Sharing Schemes
Getaround Gives Deals to PlugShare Members