This Video Billboard Uses 'Human Helpers' to Help You Park Your Car
Rahul Kalvapalle — June 9, 2015 — Autos
References: leoburnett.de & gizmag
The Human Parking Aid is part of a video billboard, designed by the Leo Burnett marketing agency, that shows off the Fiat 500's parking sensor technology. This billboard is used to gauge a car's location in relation to other parked vehicles. An on-screen 'helper' helps the driver maneuver their car.
The billboard utilized the same ultrasonic technology used in the Fiat 500's actual parking assist system. Using specially developed software, the distance between the car being parked and adjacent cars was displayed by on-screen helpers on the video billboard.
The helpers were previously filmed holding their hands apart and slowly bringing them together. This footage was then used to help drivers park their car appropriately.
The Human Parking Aid is a truly memorable marketing campaign being used to promote a fantastic piece of auto technology.
The billboard utilized the same ultrasonic technology used in the Fiat 500's actual parking assist system. Using specially developed software, the distance between the car being parked and adjacent cars was displayed by on-screen helpers on the video billboard.
The helpers were previously filmed holding their hands apart and slowly bringing them together. This footage was then used to help drivers park their car appropriately.
The Human Parking Aid is a truly memorable marketing campaign being used to promote a fantastic piece of auto technology.
Trend Themes
1. Interactive Video Billboards - Opportunity for brands to engage with consumers through interactive video billboards, creating immersive experiences.
2. Parking Assist Technology - Increasing demand for innovative parking assist technology that enhances driver convenience and safety.
3. Augmented Reality Helpers - Room for growth in the development of augmented reality systems that assist drivers with parking and maneuvering.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create interactive video billboards that capture consumers' attention and increase brand awareness.
2. Automotive - Growing market for innovative parking assist technology that enables drivers to park and maneuver their vehicles more easily.
3. Augmented Reality - Emerging industry for augmented reality solutions that can be integrated with vehicles to provide assistance and enhance driver experience.
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