The Cluster App Lets People See What You Want Them to See
Michael Baxter — May 23, 2014 — Tech
References: itunes.apple & laughingsquid
The Cluster app is helping users dodge a problem that has been cropping up more and more recently. While Facebook is great and Instagram is like God's gift to photography and social media at the same time, there are still some pictures that you may not want to post. For that there are apps like Snapchat, but Snapchat's greatest strength is also a weakness in some ways.
Cluster is interesting because it lacks a complexity that many of the big time social media apps have, it does fill a need though. Those drunken photos that you don't want your potential employers to see will find a safe home on Cluster, which lets you create private groups to show exactly what you want to a certain group of people's eyes and their eyes only.
Cluster is interesting because it lacks a complexity that many of the big time social media apps have, it does fill a need though. Those drunken photos that you don't want your potential employers to see will find a safe home on Cluster, which lets you create private groups to show exactly what you want to a certain group of people's eyes and their eyes only.
Trend Themes
1. Private Group Sharing - Cluster app is tapping into the trend of private group sharing, allowing users to securely share specific content with select individuals or groups.
2. Selective Content Sharing - Apps like Cluster are catering to the growing need for users to have control over what they share online, focusing on selective content sharing rather than broadcasting to a wide audience.
3. Privacy-focused Social Media - The rise of private picture posting apps like Cluster indicates a trend towards privacy-focused social media platforms that prioritize user control and protection of personal content.
Industry Implications
1. Social Media - The private picture posting trend is disrupting the social media industry by providing alternative platforms that allow users to share content in a more controlled and selective manner.
2. Technology - The development of private photo sharing apps creates opportunities for disruptive innovation in the technology industry, particularly in terms of data security and privacy features.
3. Employment Screening - As private apps like Cluster gain popularity, there is potential for disruption in the employment screening industry as employers may have limited access to certain content shared within private groups.
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