The Famatic Social Photo Frame Targets Older Generations
Meghan Young — April 24, 2014 — Tech
Staying connected with friends and family members in this day and age seems almost effortless, yet for some it isn't so easy; enter the Famatic Social Photo Frame. It targets older generations who love flipping through photo albums but simply don't receive as many hard copies as they used to.
Created by Thijs Suijten and Peter Rimmelzwaan, the Famatic Social Photo Frame connects to social networks such as Facebook and Instagram in order to display up-to-date photos and videos without having to join themselves. Similar to ordinary digital photo frames, users are able to swipe the screen to see more images. But in addition to connecting to social media sites, it also allows grandparents to interact even more by liking photos and leaving comments. The frame can even be coded to show photos with specific hashtags.
Created by Thijs Suijten and Peter Rimmelzwaan, the Famatic Social Photo Frame connects to social networks such as Facebook and Instagram in order to display up-to-date photos and videos without having to join themselves. Similar to ordinary digital photo frames, users are able to swipe the screen to see more images. But in addition to connecting to social media sites, it also allows grandparents to interact even more by liking photos and leaving comments. The frame can even be coded to show photos with specific hashtags.
Trend Themes
1. Social Media-connected Photo Frames - Opportunity for disruptive innovation in the photo frame industry by integrating social media connectivity, allowing users to effortlessly display up-to-date photos and videos.
2. Targeting Older Generations - Disruptive innovation opportunity to cater to older generations who love flipping through photo albums but receive fewer hard copies, by providing a digital alternative that connects to social networks.
3. Interactive Grandparent Experience - Opportunity for disruptive innovation in the realm of intergenerational connectivity by allowing grandparents to like photos, leave comments, and even display photos with specific hashtags.
Industry Implications
1. Photo Frame Industry - Disruptive innovation opportunity for the photo frame industry by incorporating social media connectivity to offer an enhanced digital experience for displaying photos and videos.
2. Social Media Industry - Opportunity for disruptive innovation within the social media industry by collaborating with photo frame manufacturers to provide seamless integration and expand their user base.
3. Elderly Care Industry - Disruptive innovation opportunity in the elderly care industry by introducing digital solutions like the Famatic Social Photo Frame to enhance the social connectivity and well-being of older generations.
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