The McDonald's Senior Citizen Edition Commercial Proves Aging is Fun
Jana Pijak — January 19, 2015 — Life-Stages
The McDonald's Senior Citizen Edition commercial proves that getting old can be a lot of fun. The fast food ad features an elderly cast who are carefree and youthful in their spirit.
This commercial begins with two seniors who meet for lunch at a local McDonald's franchise. The duo are dressed in athletic clothes and look like they've been enjoying the outdoors. As their third friend enters the room, he walks with a cane, making viewers feel instant sympathy for the character who isn't able to enjoy the same active pastimes as his friends.
Instead of ending sadly, the McDonald's Senior Citizen Edition ad concludes with an unexpected scene. What looks like an elderly man's cane is actually revealed as a selfie stick that holds his smartphone as he takes a picture of himself and his best friends.
Fusing modern technology and elderly actors, this fast food advertisement breaks stereotypes associated with aging and proves that getting old means access to a whole new type of freedom and fun.
This commercial begins with two seniors who meet for lunch at a local McDonald's franchise. The duo are dressed in athletic clothes and look like they've been enjoying the outdoors. As their third friend enters the room, he walks with a cane, making viewers feel instant sympathy for the character who isn't able to enjoy the same active pastimes as his friends.
Instead of ending sadly, the McDonald's Senior Citizen Edition ad concludes with an unexpected scene. What looks like an elderly man's cane is actually revealed as a selfie stick that holds his smartphone as he takes a picture of himself and his best friends.
Fusing modern technology and elderly actors, this fast food advertisement breaks stereotypes associated with aging and proves that getting old means access to a whole new type of freedom and fun.
Trend Themes
1. Elderly Empowerment - Incorporating modern technology and showcasing the vitality of elderly individuals in advertisements and campaigns.
2. Intergenerational Bonding - Highlighting the importance of meaningful connections and friendships between individuals of different age groups.
3. Positive Aging - Challenging stereotypes and promoting a positive narrative around the experiences and abilities of older adults.
Industry Implications
1. Fast Food - Exploring advertising strategies that cater specifically to the older adult demographic.
2. Technology - Developing accessible and user-friendly technology solutions for the elderly population.
3. Entertainment - Creating content that resonates with older audiences and challenges age-related stereotypes.
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