The Google Social Media App is Positioned to Rival Facebook
Christopher DeLuca — July 25, 2011 — Tech
References: itunes.apple & psfk
The Google social media app, developed for the Internet giant's newest service Google+, has just launched. The app, which is available in the iTunes store, marks Google's attempt to rival the dominance of Facebook in the social space.
The Google social media app will make it easier for the users who are currently using Google+ to share with their networks. Google+ differs from Facebook in that the social experience in the former is predicated on creating various circles that you share information with. If you have a Google+ account, give this app a try.
Implications - The average consumer is leading a life which is more fast-paced than ever before. More and more digital content is being consumed via mobile devices as a result of this. Companies should create digital experiences that are tailored to mobile devices.
The Google social media app will make it easier for the users who are currently using Google+ to share with their networks. Google+ differs from Facebook in that the social experience in the former is predicated on creating various circles that you share information with. If you have a Google+ account, give this app a try.
Implications - The average consumer is leading a life which is more fast-paced than ever before. More and more digital content is being consumed via mobile devices as a result of this. Companies should create digital experiences that are tailored to mobile devices.
Trend Themes
1. Mobile Consumption - Companies should create digital experiences that are tailored to mobile devices.
2. Social Networking - The Google social media app is positioned to rival Facebook in the social space.
3. Digitally Tailored Experiences - Companies should create digital experiences that are tailored to mobile devices.
Industry Implications
1. Technology - The Google social media app is a disruptive innovation that can reshape the technology industry.
2. Mobile App Development - The launch of the Google social media app presents opportunities for innovation in mobile app development.
3. Social Media - The Google social media app aims to rival the dominance of Facebook in the social space, presenting opportunities for disruptive innovation in the social media industry.
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