Wishpond's Infographic Breaks Down Online Social Advertising Stats
Laura McQuarrie — February 26, 2014 — Marketing
References: corp.wishpond & wearesocialmedia.gr
This Wishpond infographic covers some online social advertising stats, across popular social networking sites like Twitter, Facebook and YouTube. Since 2011, ad revenue has increased by 36% and this number is only expected to grow as these sites continue to expand.
On YouTube, one of the most viewed and shared advertisements of 2013 was the Dove Beauty Sketches. To put things into perspective, Wishpond notes that YouTube's monthly viewership is roughly equivalent to 10 Super Bowl audiences.
The power of advertising and social media can really be seen in one stat from the graphic, which spells out that 87% of Twitter's revenue comes entirely from advertisements. Since people are accessing sites like Twitter and Facebook from mobile devices, it's also important to note that mobile ads on iPhones generate a higher ROI than those on Android devices.
On YouTube, one of the most viewed and shared advertisements of 2013 was the Dove Beauty Sketches. To put things into perspective, Wishpond notes that YouTube's monthly viewership is roughly equivalent to 10 Super Bowl audiences.
The power of advertising and social media can really be seen in one stat from the graphic, which spells out that 87% of Twitter's revenue comes entirely from advertisements. Since people are accessing sites like Twitter and Facebook from mobile devices, it's also important to note that mobile ads on iPhones generate a higher ROI than those on Android devices.
Trend Themes
1. Online Social Advertising Stats - Opportunity for businesses to leverage the growing ad revenue and expand their online social advertising on popular social networking sites.
2. Power of Social Media Advertising - Potential to tap into the significant revenue generated from advertisements on social media platforms like Twitter and Facebook.
3. Mobile Advertising ROI - Disruptive innovation opportunity for businesses to focus on creating effective mobile ads for iPhones that generate a higher return on investment compared to Android devices.
Industry Implications
1. Online Advertising - Opportunity for online advertising companies to capitalize on the increasing ad revenue and offer innovative solutions for businesses.
2. Social Media - Opportunity for social media platforms to further monetize their platforms and provide targeted advertising options for businesses.
3. Mobile Advertising - Potential for mobile advertising companies to develop strategies and technologies that optimize ROI for iPhone ads compared to Android devices.
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