The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife
Rahul Kalvapalle — January 19, 2015 — Life-Stages
References: youtube & adsoftheworld
'Ursula's Surprise' is a Coca-Cola ad, conceived by the Ogilvy & Mather ad agency, that shows the story of retired midwife Ursula Michel. Over a career that spanned half a century, Ursula helped deliver 20,000 babies. This heartwarming Coca-Cola ad celebrated her life by arranging a surprise gathering with hundreds of children that she helped deliver.
The tearjerking ad shows Ursula's indescribable happiness and emotion upon seeing and embracing hordes of children -- and adults -- that she helped deliver. It also intersperses interview clips of Ursula talking about her job.
While most brands tend to tailor their ads towards the younger demographic, Ursula's Surprise is a great example of an ad that targets and celebrates the boomer and senior demographic whilst still being designed to touch everyone who watches it.
The tearjerking ad shows Ursula's indescribable happiness and emotion upon seeing and embracing hordes of children -- and adults -- that she helped deliver. It also intersperses interview clips of Ursula talking about her job.
While most brands tend to tailor their ads towards the younger demographic, Ursula's Surprise is a great example of an ad that targets and celebrates the boomer and senior demographic whilst still being designed to touch everyone who watches it.
Trend Themes
1. Elderly-targeted Ads - Opportunity to create ads that specifically target and celebrate the boomer and senior demographic.
2. Heartwarming Stories - Potential to tell emotional and tearjerking stories that resonate with a wide audience.
3. Intergenerational Connections - Disruptive innovation opportunity to create ads that bridge the gap between generations and promote understanding and unity.
Industry Implications
1. Advertising - Opportunity for advertisers to create impactful and inclusive campaigns that resonate with diverse age groups.
2. Healthcare - Potential to honor and celebrate healthcare professionals, like midwives, and their contributions to society.
3. Beverage - Disruptive innovation opportunity for beverage companies to create heartwarming and socially impactful ads that connect with consumers on an emotional level.
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