Precious the Tweeting Bike Raises Money for Livestrong
Meghan Young — August 23, 2010 — Social Good
References: yesiamprecious & fastcompany
We’ve wondered what our dog would say if he (or she) could talk, but what about our precious bikes? Well, that’s where Precious the Tweeting Bike comes in. This technological wonder actually tweets what it "thinks."
Precious the Tweeting Bike and rider Janeen McCrae are currently traveling across America to raise money for Livestrong. Along the way, Precious will be updating their status with clever, pre-programmed tweets by analyzing its surrounding atmosphere.
Precious the Tweeting Bike and rider Janeen McCrae are currently traveling across America to raise money for Livestrong. Along the way, Precious will be updating their status with clever, pre-programmed tweets by analyzing its surrounding atmosphere.
Trend Themes
1. Smart Objects - The integration of technology into everyday objects like bikes offers opportunities for innovative functionalities and enhanced user experiences.
2. Social Media Fundraising - The use of social media platforms and tools for charitable fundraising allows for creative and engaging ways to generate donations and raise awareness.
3. Data-driven Marketing - Analyzing and leveraging data from smart objects like tweeting bikes can provide valuable insights for targeted marketing campaigns and personalized customer experiences.
Industry Implications
1. Smart Technology - The smart technology industry can explore the market potential of integrating social media capabilities into various objects to create smarter and more connected products.
2. Nonprofit and Charity - Nonprofit and charity organizations can leverage the power of social media fundraising to increase donations and engage with a wider audience.
3. Marketing and Advertising - Marketing and advertising agencies can tap into the data generated by smart objects to create more personalized and targeted campaigns for their clients.
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