Celebrities Pause Social Media for World AIDS Day
Kamal Musharbash — December 1, 2010 — Pop Culture
References: buylife.org & homotography.blogspot
December 1st is World AIDS Day, and every year celebrities take the time to promote the deadly disease, support charitable foundations, and help medical research. This year, celebrities such as Kim Kardashian, Alicia Keys and Elijah Wood are turning off all forms of social media and are figuratively dead to the world. The recently released pictures and commercial of the aforementioned 'deceased' celebrities showcase the dire need for support -- be it through text messaging or online donations.
Why, might you ask? Since they are able to connect to the world via Twitter and Facebook, they have chosen to no longer be available online until one million dollars has been donated to AIDS research. It is up to YOU to buy their lives back and show support to the millions affected by AIDS and HIV.
Why, might you ask? Since they are able to connect to the world via Twitter and Facebook, they have chosen to no longer be available online until one million dollars has been donated to AIDS research. It is up to YOU to buy their lives back and show support to the millions affected by AIDS and HIV.
Trend Themes
1. Social Media Activism - Celebrities using their social media platforms to raise awareness on charitable causes and encouraging activism can lead to disruptive innovation in digital fundraising.
2. Incentivized Donations - Offering incentives to donors such as social media blackout by celebrities can lead to disruptive innovation opportunities in digital fundraising as it motivates people to donate to charitable causes.
3. Creative Charitable Campaigns - Creating engaging and creative campaigns like having celebrities 'digitally cease to exist' in order to raise funds for charitable causes can lead to disruptive innovation opportunities in digital fundraising.
Industry Implications
1. Digital Fundraising - The use of social media platforms and creative digital campaigns in fundraising can lead to disruptive innovation opportunities in the way we approach charitable giving online.
2. Charitable Organizations - Charitable organizations can benefit from partnering with celebrities and adopting creative campaigns like 'digitally deceased celebs' to raise awareness and funds for their causes.
3. Healthcare and Medical Research - Incentivizing donations to healthcare and medical research through creative digital campaigns like 'buying back the lives of celebrities' can lead to disruptive innovation in funding for research and treatments.
4.9
Score
Popularity
Activity
Freshness
