Online influencers are connecting with brands to create connections
Implications - Those highly connected individuals in the social media realm can have big pull when it comes to driving their network to action. Marketers are finding ways to engage and reward influencers, spawning VIP perks for those with online clout who can drive social media conversations about new launches and brands.
Trend Themes
1. Influencer Marketing - Brands are leveraging the influence of social media personalities to promote their products and services with rewards and perks.
2. Exclusive Social Networks - By providing privileged access to a network of influential individuals, unique social networking opportunities can be created.
3. Subscription Services - The latest trend in consumerism, particularly in the influencer marketing space, is the quarterly subscription service model that offers tangible items and connections with curated personalities.
Industry Implications
1. Marketing - Influencers are being utilized to promote brands, providing valued credibility and access to a niche audience.
2. Social Networking - Creating social networks for exclusive and influential users provides an incentive for power users to connect and share their experiences with fellow influencers.
3. Consumer Goods - The subscription service model provides businesses with recurring revenue streams while offering exclusive experiences to consumers.
7 Featured, 61 Examples:
194,298 Total Clicks
Date Range:
Nov 10 — Mar 15
Trending:
Mild
Consumer Insight Topics:
