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Web Distrust

The boomer generation remains weary of online purchasing and activities

Implications - Change is happening faster than ever, and the development of new technologies has made many uncomfortable with the new fast-paced tech environment. Targeting the boomer demographic, many organizations have had to battle this distrust of technology and reaffirm that their digital platforms and forms of online payment are safe, secure and protects the user.
Trend Themes
1. Digital Trust - Boomers are distrustful of technology which can provide an opportunity for organizations to build trust in their digital platforms and online payment systems.
2. Cybersecurity Awareness - The increasing number of malware and cyber attacks can provide an opportunity for businesses to be better prepared and updated on how to defend their data and systems.
3. Online Privacy and Tracking - The growing concern around online tracking and data collection can provide an opportunity for businesses to adjust their practices and provide better transparency and control to users.
Industry Implications
1. Cybersecurity - Industries that provide cybersecurity measures and solutions such as encryption, firewalls, and security software can expand their offerings as cyber attacks increase.
2. E-commerce - Industries specializing in the development and optimization of secure and user-friendly e-commerce platforms and payment systems can further invest to cater to boomers' digital trust issues.
3. Digital Advertising - With increasing awareness of online tracking, industries involved in digital advertising can pivot their strategies towards providing more transparent and user-controlled practices.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
172,236 Total Clicks
Date Range:
Mar 12 — Mar 13
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Terrifying Online Tracking Infographics
Terrifying Online Tracking Infographics
This Chart Reminds Us That All Online Activity is Tracked
It can be easy to forget that with how much we do on the Internet everything we do can be watched and cataloged; online tracking is a very real thing and it can affect any user. Everything someone... MORE
Digital Vigilantism Graphs
Digital Vigilantism Graphs
The Virtual Wars Hacktivism Infographic Reviews the New Powerful Weapon
FrugalDad.com’s The Virtual Wars Hacktivism infographic is a comprehensive review of the new powerful online weapon defined as “the nonviolent use of legal and/or illegal digital tools... MORE
Internet Addiction Infographics
Internet Addiction Infographics
This Infographic Poses Tough Questions About Extreme Internet Use
With the crazy amount of hours that people spend surfing Facebook, tweeting, reading news, playing online games, engaging in online gambling and even watching videos, it’s time to take a good... MORE
Email Hacker Infographics
Email Hacker Infographics
Find Out Just How Many People Fall Prey to Phishing Scams
People get emails from foreign dignitaries who desperately need access to a bank account with the promise of a huge money transfer, yet some have no clue that these are just phishing scams.... MORE
Cyber Criminal Profile Infographics
Cyber Criminal Profile Infographics
This Chart Explains How Online Criminals Operate
With cyber threats everywhere these days, it’s useful to understand as much as you can about online criminals. Being educated about who the enemy is can provide context when it comes time to... MORE
Cyber Attack Awareness Stats
Cyber Attack Awareness Stats
The Malware Infographics Reveals The Costs of Infected Businesses
Viruses are nothing new to this generation, but as people and computers get smarter, so do the viruses, which is why malware infographics try to bring more awareness to the people of the digital age.... MORE

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