Zynga With Friends Connects Players Across Facebook, Web & Mobile
Katherinev123 — July 2, 2012 — Business
Zynga has just unveiled its Zynga With Friends network, a social gaming network that allows Zynga gamers to connect with one another across different platforms, whether it's Facebook, the Internet or the player's smartphone.
Zynga With Friends will allow users to chat with each other while playing, as well as organize "multiplayer gaming sessions" through the use of Social Stream, which is a service that operates like Twitter. Players can use the service to consistently update their status in regards to what they're playing and scoring. According to The Guardian, this initiative is the first to allow Zynga players playing across multiple platforms to connect with each other through a single social network.
Says Manuel Bronstein, Zynga's general manager, "“Some days you play on Facebook, others on smartphone, but we want to ensure that all your friends, your scores, your achievements follow you wherever you are. You are one player across the entire network.”
Zynga With Friends will allow users to chat with each other while playing, as well as organize "multiplayer gaming sessions" through the use of Social Stream, which is a service that operates like Twitter. Players can use the service to consistently update their status in regards to what they're playing and scoring. According to The Guardian, this initiative is the first to allow Zynga players playing across multiple platforms to connect with each other through a single social network.
Says Manuel Bronstein, Zynga's general manager, "“Some days you play on Facebook, others on smartphone, but we want to ensure that all your friends, your scores, your achievements follow you wherever you are. You are one player across the entire network.”
Trend Themes
1. Multiplatform Gaming - Zynga's cross-platform gaming network offers opportunities to disrupt traditional gaming experiences by allowing users to play across devices and connect with friends seamlessly.
2. Social Gaming Networks - The rise of social gaming networks like Zynga offers opportunities for innovation, particularly in multiplayer gameplay and social integration.
3. Mobile Integration - Integrating mobile gaming into a larger, cross-platform network offers opportunities for greater engagement and a more seamless user experience.
Industry Implications
1. Gaming - The gaming industry can look to Zynga and other multiplatform gaming networks as an opportunity to disrupt traditional gaming models and introduce innovative social and cross-device experiences.
2. Mobile Technology - As mobile technology continues to grow, the integration of mobile gaming into larger networks has the potential to disrupt the traditional gaming industry and create new opportunities for engagement.
3. Social Media - Social media companies may want to consider expanding into the gaming space with social gaming networks to offer users a more seamless cross-platform experience.
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