This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus
Laura McQuarrie — January 17, 2015 — Autos
References: blog.ford & marketingmag
In order to promote the Ford Focus, Ford Canada set up a three-part YouTube web series that tells the story of a young professional and his boss. The story of Julian vs. Serge is told as a fast-paced progression of photos, which gives the video a feel that's like reading a comic book.
In the first of the three episodes, Julian scurries to find the perfect meal in order to please a client that's coming into the office. During his scramble, the webisode shows off features of the Ford Focus like its keyless entry, self-parking and push button start, which are integrated into the action. Using these features in unconventional and humorous ways, at one point Julian even uses the car's heated seats a way to keep the takeout bags nice and hot.
In the first of the three episodes, Julian scurries to find the perfect meal in order to please a client that's coming into the office. During his scramble, the webisode shows off features of the Ford Focus like its keyless entry, self-parking and push button start, which are integrated into the action. Using these features in unconventional and humorous ways, at one point Julian even uses the car's heated seats a way to keep the takeout bags nice and hot.
Trend Themes
1. Web Series Marketing - Opportunity to create engaging webisodes that showcase product features in a humorous and unconventional way.
2. Visual Storytelling - Opportunity to leverage fast-paced photo progression to create a comic book-like experience for viewers.
3. Integrated Product Placement - Opportunity to seamlessly integrate product features into entertaining content.
Industry Implications
1. Automotive - Opportunity for automotive companies to utilize web series marketing to promote vehicles and highlight innovative features.
2. Advertising & Marketing - Opportunity for advertisers and marketers to explore visual storytelling techniques to create engaging branded content.
3. Entertainment - Opportunity for entertainment companies to incorporate integrated product placement in web series and create new revenue streams.
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