The 'Twitter Job Hustle' Changes Follower Profiles to "Hire Us"
Christopher DeLuca — July 4, 2011 — Pop Culture
Twitter Job Hustle, a video that has been circulating around, shows you how to make a quick modification to your Twitter that will let people know you're looking for work. Instead of displaying the profile pics of your followers, the video walks you through the quick process of spelling or "Hire Us" (but hire me would also work).
The Twitter Job Hustle video touches on how effective the social media platform can be for locking down a job. If you're feeling scrappy give this one a try and find out who's interested in hiring you.
Implications - The recent economic downturn has it made difficult for youth demographics to find steady employment. Some innovative campaigns have emerged to promote an individual's skills; for example, the man from Ireland who bought an entire billboard. Companies who can connect this demographic with the knowledge and expertise to be better equipped in their career hunt will be poised for success.
The Twitter Job Hustle video touches on how effective the social media platform can be for locking down a job. If you're feeling scrappy give this one a try and find out who's interested in hiring you.
Implications - The recent economic downturn has it made difficult for youth demographics to find steady employment. Some innovative campaigns have emerged to promote an individual's skills; for example, the man from Ireland who bought an entire billboard. Companies who can connect this demographic with the knowledge and expertise to be better equipped in their career hunt will be poised for success.
Trend Themes
1. Social Media for Job Hunting - There's an opportunity for businesses to provide innovative services that help individuals use social media to find work during tough economic times.
2. Scrappy Marketing - Companies can learn from scrappy marketing campaigns to promote their own brand in creative ways.
3. Customized Social Media Profiles - There's potential for businesses to create tools that allow for easy customization of social media profiles to better reflect career aspirations and professional interests.
Industry Implications
1. Career Services - Career services can tap into the trend of using social media for job hunting by providing coaching and tools for effective online branding and networking.
2. Marketing and Advertising - Marketing and advertising companies can learn from the creative and scrappy marketing campaigns implemented by individuals to promote their own careers and businesses.
3. Social Media Platforms - Social media platforms can provide tools that make it easy for users to customize their profiles for both personal and professional use.
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