McDonald's Dollar Drink Days Ice Sculpture Holds 4,000 Canadian Dollar Coins
Meghan Young — August 9, 2011 — Lifestyle
You will be wishing you had been in Alberta recently in order to both witness McDonald's Dollar Drink Days ice sculpture as well as partake in chipping it away for a very chilly reward. Within its icy depth was the fast food chain's iconic golden arches, made out of 4,000 Canadian dollar coins. Passersby were invited to methodically chip away at this frozen treat in order to "cool off with a $1 drink," as was written on the ice sculpture.
Needing no real prodding, the McDonald's Dollar Drink Days ice sculpture lasted only five hours before it was completely ransacked. A clever ad campaign, the company didn't even have to pay for anything considering that the money just came back to them in the end.
Needing no real prodding, the McDonald's Dollar Drink Days ice sculpture lasted only five hours before it was completely ransacked. A clever ad campaign, the company didn't even have to pay for anything considering that the money just came back to them in the end.
Trend Themes
1. Ice Sculpture Marketing - Creating interactive ice sculptures as a unique and attention-grabbing marketing tactic.
2. Frozen Promotions - Using frozen products or experiences as a way to engage customers and drive sales.
3. Branded Currency Art - Incorporating branded currency into artistic displays to create buzz and generate brand recognition.
Industry Implications
1. Fast Food - Using innovative and memorable marketing tactics to stand out in a competitive industry.
2. Beverage - Leveraging unique promotions to attract and retain customers in the beverage industry.
3. Art and Design - Exploring the intersection of art, branding, and marketing to create disruptive experiences and increase brand visibility.
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