Saatchi & Saatchi's London Launch of the ‘Goo on the Loose' Search
Tisah Tucknott — June 5, 2009 — Pop Culture
References: cremeeggtwisted & digitalbuzzblog
Although Easter has already come and gone, Saatchi & Saatchi London has launched a new campaign called “Goo On The Loose” that has people participating in a wild egg hunt.
The exciting campaign is to promote Cadbury’s Creme Egg Twisted, and has Internet users searching for an egg that has mysteriously gone missing. After signing up as a CIA agent (Cadbury’s Intelligence Agency) the game takes you through Google Maps while tips are sent via Twitter.
The winning prize is either a luxurious holiday in Morocco or a cash prize of $33,000.
The exciting campaign is to promote Cadbury’s Creme Egg Twisted, and has Internet users searching for an egg that has mysteriously gone missing. After signing up as a CIA agent (Cadbury’s Intelligence Agency) the game takes you through Google Maps while tips are sent via Twitter.
The winning prize is either a luxurious holiday in Morocco or a cash prize of $33,000.
Trend Themes
1. Virtual Egg Hunts - Opportunity for brands to engage audiences through interactive and immersive virtual egg hunt experiences.
2. Wild Egg Hunt Campaigns - Emerging trend of brands creating exciting and captivating egg hunt campaigns to promote their products or services.
3. Location-based Gaming - Rise in popularity of location-based games like Geo-caching, providing opportunities for brands to create innovative and interactive experiences for users.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity for agencies to create captivating and interactive campaigns centered around virtual egg hunts.
2. Food and Beverage - Opportunity for food brands to leverage virtual egg hunts as a promotional tool to engage with consumers and drive sales.
3. Tourism and Travel - Innovative marketing opportunity for travel companies to offer luxurious holiday packages as prizes in virtual egg hunts, attracting and engaging potential customers.
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