Hell Pizza 'Deliver Me to Hell' Adventure Parodies 'Shaun of the Dead'
Amanda Easterbrook — August 1, 2010 — Marketing
References: hellpizza.co.nz & facebook
The lastest Hell Pizza interactive adventure sets the standard in engaging and entertaining a target audience. New Zealand-based Hell Pizza is renowned for leveraging the dark side of their devilishly clever brand to gain attention and stand out from their monotonous peers.
LittleSisterFilms created a parody based on the film 'Shaun of the Dead' to turn daily pizza delivery into a Hell Pizza interactive adventure on YouTube called 'Deliver Me to Hell.' Viewers that make it to the end of the movie alive can enter in a drawing to win a year's supply of Hell Pizza.
LittleSisterFilms created a parody based on the film 'Shaun of the Dead' to turn daily pizza delivery into a Hell Pizza interactive adventure on YouTube called 'Deliver Me to Hell.' Viewers that make it to the end of the movie alive can enter in a drawing to win a year's supply of Hell Pizza.
Trend Themes
1. Interactive Advertising - Hell Pizza used an interactive adventure to engage their target audience, showing an opportunity for other companies to use innovative approaches to advertising that interact with audiences.
2. Dark Humor Marketing - Hell Pizza's tactic of using their devilishly clever brand and dark humor in their marketing campaigns shows an opportunity for other companies to creatively stand out from their peers and attract attention.
3. Interactive Videos - Hell Pizza's interactive YouTube video adventure provides opportunities for companies to use innovative ways to use interactive videos in their marketing campaigns and engage with their audience.
Industry Implications
1. Fast Food - Hell Pizza's innovative approach to marketing offers opportunities for companies in the fast food industry to gain attention and engage with their customers using creative marketing strategies.
2. Entertainment - Hell Pizza's interactive adventure based on a popular movie shows the potential for companies in the entertainment industry to leverage well-known inspirations to create engaging and innovative marketing campaigns.
3. Advertising - Hell Pizza's success in gaining attention shows an opportunity for companies in the advertising industry to use creative and innovative approaches to stand out, attract audiences, and achieve marketing goals.
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