LEGO Unveils Their First Augmented Reality Game Life of George
Susan Keefe — October 4, 2011 — Tech
References: facebook & digitalbuzzblog
The long-running toy franchise LEGO has created its first augmented reality app for the iPhone called Life of George. Very few classic toy companies have experienced the level of success LEGO has in the digital world. From popular PS3 games to their most recent effort in the wild world of apps, LEGO has managed to keep themselves relevant in an increasingly tech-driven age.
LEGO has figured out how to bring the now retro way of engaging with their product to the fast pace world of gaming apps. You and your child can relive your pajama-clad glory days of LEGO building and still play the video games he, and (let's face it) you crave. Build the designs that appear on your phone while fighting the clock. Scan the finished product into the phone for final scoring and keep on building.
Recapture the past without forsaking the joys of the present with the LEGO augmented reality app Life of George.
LEGO has figured out how to bring the now retro way of engaging with their product to the fast pace world of gaming apps. You and your child can relive your pajama-clad glory days of LEGO building and still play the video games he, and (let's face it) you crave. Build the designs that appear on your phone while fighting the clock. Scan the finished product into the phone for final scoring and keep on building.
Recapture the past without forsaking the joys of the present with the LEGO augmented reality app Life of George.
Trend Themes
1. Augmented Reality Gaming - LEGO's augmented reality app Life of George demonstrates the potential for combining physical toys with digital gaming experiences.
2. Classic Toy Companies Going Digital - LEGO's success in the digital world highlights the opportunity for other classic toy companies to embrace technology and stay relevant.
3. Integration of Physical and Digital Play - The Life of George app shows the potential for seamlessly integrating physical building with digital gameplay.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the potential of creating augmented reality experiences that enhance traditional toys.
2. Gaming - The success of LEGO's augmented reality app points to opportunities for game developers to create innovative gaming experiences.
3. App Development - The Life of George app showcases the potential for app developers to merge physical and digital elements to create unique interactive experiences.
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