The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
Jamie Danielle Munro — May 31, 2011 — Autos
References: saatchi & creativecriminals
Some cars last a lifetime and the Saatchi & Saatchi Puerto Rico Toyota commercial demonstrates that a durable car is timeless. However, make sure to toss any old letters lying around before selling the vehicle because you never know when it can come back to haunt you.
The Saatchi & Saatchi Puerto Rico Toyota commercial does a great job at taking a sentimental love story and turning it upside down for humorous effects. A man finds an old letter behind the back of his car seat and after the envelope goes through numerous previous owners, it eventually ends up in the hands of an elderly woman. However, instead of discovering an unsent love-letter from her husband, the woman ends up tossing the package in his face. Looks like the car lasts even longer than a marriage.
The Saatchi & Saatchi Puerto Rico Toyota commercial does a great job at taking a sentimental love story and turning it upside down for humorous effects. A man finds an old letter behind the back of his car seat and after the envelope goes through numerous previous owners, it eventually ends up in the hands of an elderly woman. However, instead of discovering an unsent love-letter from her husband, the woman ends up tossing the package in his face. Looks like the car lasts even longer than a marriage.
Trend Themes
1. Durable Car Commercials - Opportunity for car companies to create commercials highlighting the long-lasting features of their vehicles.
2. Humorous Advertisements - Potential for companies to create advertisements that twist sentimental stories for comedic effect.
3. Unexpected Plot Twists in Commercials - Innovation in creating commercials that surprise viewers with unexpected endings.
Industry Implications
1. Automotive - Opportunity for car manufacturers to market the durability and longevity of their vehicles.
2. Advertising - Possibility for advertising agencies to develop creative and humorous campaigns for their clients.
3. Entertainment - Potential for movie makers and TV producers to incorporate unexpected plot twists in their content to engage viewers.
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