Lantmannen's 'Restdejting' Dating Service Uses Leftovers to Pair Up People
Katherinev123 — December 3, 2011 — Lifestyle
References: lantmannen.se & wired
Most dating services pair up people through things like common interests and location, but Swedish farmer's cooperative Lantmännen has created the 'Restdejting' dating service, a tool that matches up couples based on the leftovers in their fridges.
The Restdejting dating service, however, has as its primary goal to help the environment. By pairing up people who don't want to throw away their leftovers but instead share it, Lantmännen is hoping to reduce the amount of waste in Sweden. As its site points out, currently one-fifth of all food in Sweden gets thrown away.
To get started finding your perfect food match, you just have to enter up to five ingredients that you have in your kitchen on the Restdejting dating service page. Your list of ingredients/leftovers gets published onto Facebook for other Restdejting singles to see, says Wired. Alternatively, you can try the speed dating option, which lets you input the ingredients you're looking for and the size of dinner you plan to have (for example, a meal for two).
For sassy singles in Sweden who need to know that their potential future partner has the same food tastes, the Restdejting dating service is the perfect tool.
The Restdejting dating service, however, has as its primary goal to help the environment. By pairing up people who don't want to throw away their leftovers but instead share it, Lantmännen is hoping to reduce the amount of waste in Sweden. As its site points out, currently one-fifth of all food in Sweden gets thrown away.
To get started finding your perfect food match, you just have to enter up to five ingredients that you have in your kitchen on the Restdejting dating service page. Your list of ingredients/leftovers gets published onto Facebook for other Restdejting singles to see, says Wired. Alternatively, you can try the speed dating option, which lets you input the ingredients you're looking for and the size of dinner you plan to have (for example, a meal for two).
For sassy singles in Sweden who need to know that their potential future partner has the same food tastes, the Restdejting dating service is the perfect tool.
Trend Themes
1. Sustainable Dating - There is an opportunity for dating services that prioritize environmental sustainability by pairing couples based on shared goals for reducing waste.
2. Food Waste Reduction - Food-based matchmaking services present opportunities for the food industry to reduce waste by promoting the sharing of leftover ingredients among households.
3. Social Media Matchmaking - The Restdejting dating service highlights the potential for matching couples on social media platforms based on shared hobbies and interests.
Industry Implications
1. Online Dating - Online dating services can incorporate sustainable matchmaking through algorithmic matching based on shared sustainability goals and habits.
2. Food Delivery - Food delivery services can take advantage of matchmaking based on leftover ingredients to reduce food waste while creating revenue streams for restaurants and food supply chains.
3. Social Media Platforms - Social media platforms can pivot towards dating services by creating matchmaking algorithms based on interests, hobbies, and shared goals for reducing waste.
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