Combinar Combines Old-School Methods with New-School Tech
Marc Plain — August 11, 2011 — Business
References: combinar.net & combinar.net
Combinar, a company from Helsinki, Finland, tries to adapt the professional matchmaker business model of the past with the social networking of the future. Instead of offering another database where people can search and find business partners and contacts, Combinar offers a service, which, according to the company should "reduce frustrations and fraud."
Upon sign-up, each new member chooses criteria for their ideal partner. The Combinar staff then go through the site with a fine-toothed comb in search for someone who matches the initial criteria, just like a traditional matchmaker would do.
Instead of allowing users to browse databases, Combinar presents potential partners.
Upon sign-up, each new member chooses criteria for their ideal partner. The Combinar staff then go through the site with a fine-toothed comb in search for someone who matches the initial criteria, just like a traditional matchmaker would do.
Instead of allowing users to browse databases, Combinar presents potential partners.
Trend Themes
1. Personalized Matchmaking - Combining traditional matchmaker methods with modern technology, there is a disruptive innovation opportunity in creating personalized matchmaking services.
2. Enhanced Security Measures - With a focus on reducing frustrations and fraud, there is a disruptive innovation opportunity in developing enhanced security measures for online matchmaking platforms.
3. Efficient Partner Selection - By utilizing a fine-toothed comb approach to find ideal business partners, there is a disruptive innovation opportunity in optimizing the process of partner selection on matchmaking sites.
Industry Implications
1. Online Dating - The personalized matchmaking trend presents a disruptive innovation opportunity within the online dating industry.
2. Cybersecurity - The enhanced security measures trend presents a disruptive innovation opportunity within the cybersecurity industry.
3. Technology Consulting - The efficient partner selection trend presents a disruptive innovation opportunity within the technology consulting industry.
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