Mafia Wars/Dr.Dre Partnership Brings a Virtual Single Release
Armida Ascano — December 22, 2010 — Marketing
References: digitaltrends
The Mafia Wars/Dr.Dre partnership could not have been better planned out. This badass collaboration is sowing some seriously intimidating seeds, with Dr.Dre's first music video from his new album 'Detox' airing in Mafia Wars on December 22nd, 2010.
This is not the first time Zynga has approached a west-coast rapper with an awesome idea. Snoop Dogg has previously appeared in Mafia Wars himself, making the Mafia Wars/Dr.Dre collaboration all the more exciting.
Implications - Consumers in modern society anticipate collaborations between their favorite artists. Having two popular figures in the media come together to create a product makes it more appealing than just having one name attached to it.
This is not the first time Zynga has approached a west-coast rapper with an awesome idea. Snoop Dogg has previously appeared in Mafia Wars himself, making the Mafia Wars/Dr.Dre collaboration all the more exciting.
Implications - Consumers in modern society anticipate collaborations between their favorite artists. Having two popular figures in the media come together to create a product makes it more appealing than just having one name attached to it.
Trend Themes
1. Virtual Artist Collaborations - Virtual games or experiences being used to release new music or products with the help of a popular artist.
2. Cross-platform Marketing - Marketing strategies that use multiple platforms to reach a wider audience and build brand collaborations.
3. Celebrity In-game Appearances - Popular celebrities appearing in video games to engage audience and increase interest in the product.
Industry Implications
1. Gaming - Video game companies collaborating with musicians or brands to bring new experiences and products to the market.
2. Music - Musicians partnering with virtual game developers to promote their new music.
3. Marketing - Marketing agencies implementing cross-platform marketing strategies to reach a wider audience and promote brand collaborations.
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