Lovestruck iPhone App Uses Work as a Connection
Tiana Reid — June 30, 2010 — Tech
References: facebook & springwise
The Lovestruck iPhone app is marketed distinctly toward single professionals. By finding people who work close to you, the Lovestruck iPhone app helps you connect and have dates during your lunch break, or post-work.
This dating platform is for the busiest of the bunch. This dating site is strictly used in city centers like Sydney, Birmingham, London, New York, Singapore, Tokyo, Glasgow and Chicago.
Implications - Digital dating is one of the fastest growing markets. Endless varieties of online dating services and matchmaking apps are being released as businesses follow a model that appeals to the massive consumer base of lonely love-seekers or customers who don't have time for dating.
This dating platform is for the busiest of the bunch. This dating site is strictly used in city centers like Sydney, Birmingham, London, New York, Singapore, Tokyo, Glasgow and Chicago.
Implications - Digital dating is one of the fastest growing markets. Endless varieties of online dating services and matchmaking apps are being released as businesses follow a model that appeals to the massive consumer base of lonely love-seekers or customers who don't have time for dating.
Trend Themes
1. Professional-only Matchmaking - The trend of specialized matchmaking apps for professionals creates an opportunity for new innovations in the dating industry.
2. Geolocation-based Dating - The use of geolocation to connect professionals for lunch or post-work dates creates an opportunity for disruption in the dating industry by providing a more efficient and convenient way to meet potential matches.
3. Dating for Busy Professionals - The growing market of busy professionals looking for love presents an opportunity for disruptive innovations that cater to their needs and time constraints.
Industry Implications
1. Dating Industry - The growth of dating apps and services, particularly those catering to busy professionals, presents an opportunity for innovation in the dating industry.
2. Technology Industry - The use of geolocation and mobile technology in dating apps presents opportunities for innovation in the technology industry.
3. Hospitality Industry - The trend of professionals seeking lunch or post-work dates creates an opportunity for the hospitality industry to offer more efficient and convenient dining experiences for busy professionals.
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