Jessica Hische Illustrated Unique Starbucks Latte Orders on Desserts
Alyson Wyers — May 27, 2014 — Marketing
References: jessicahische.is & designtaxi
If you have a very specific Starbucks latte order, you will appreciate these print ads. Designed by letterer, illustrator and type designer Jessica Hische, this typographic ad campaign was commissioned by BBDO for Starbucks. The artistically represented custom Starbucks orders are written out on cookies, chocolate and pancakes. Each of these are shaped like a Starbucks cup.
The print ads play on the idea of a Starbucks latte as a treat. With tag lines like "Erin's 'I So Deserve This' Latte" and "Rachel's 'All Better Now' Latte," the advertising suggests Starbucks's drinks are an indulgence but are also restorative. The 'Love Your Latte - To Each Their Own Latte' project also emphasizes the customizable aspect of a Starbucks latte order.
The print ads play on the idea of a Starbucks latte as a treat. With tag lines like "Erin's 'I So Deserve This' Latte" and "Rachel's 'All Better Now' Latte," the advertising suggests Starbucks's drinks are an indulgence but are also restorative. The 'Love Your Latte - To Each Their Own Latte' project also emphasizes the customizable aspect of a Starbucks latte order.
Trend Themes
1. Customized Starbucks Orders - Opportunities for creating personalized marketing campaigns with emphasis on customization.
2. Typography in Advertising - Innovative and artistic ways to incorporate typography into ads for various industries.
3. Branded Treats - Marketing possibilities using branded food items with clever messaging.
Industry Implications
1. Food and Beverage - Opportunities for coffee shops and restaurants to incorporate customized orders and unique food presentations in their marketing.
2. Advertising and Marketing - Innovative ways to incorporate typography and personalized messaging into advertising campaigns.
3. Retail - Opportunities for retailers to create branded food items and incorporate them into their marketing efforts.
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