The Stella Rosa Mini Collection is Perfect for Taking on a Picnic
Rebecca Byers — May 4, 2015 — Lifestyle
References: stellarosawines & pinterest
The Stella Rosa Mini Collection of wines is the perfect addition to any spring picnic. Especially useful this upcoming May 24 weekend, the 'Stella Babies' bottles are designed as single-servings of Stella's selection of wines.
Produced in Ontario, Stella Rosa sources its grapes to the San Antonio Winery in the Niagara region. The Stella Rosa Mini Collection is perfect for busy parents at a child's sporting event or anyone trying to avoid the overpriced alcohol prices at a concert.
The mini bottles are the perfect innovation to ensure that Stella Rosa remains in the hands of its busy customers, who may not have anyone to share a bottle with or who are looking for a smaller amount to take with them to a short event.
Produced in Ontario, Stella Rosa sources its grapes to the San Antonio Winery in the Niagara region. The Stella Rosa Mini Collection is perfect for busy parents at a child's sporting event or anyone trying to avoid the overpriced alcohol prices at a concert.
The mini bottles are the perfect innovation to ensure that Stella Rosa remains in the hands of its busy customers, who may not have anyone to share a bottle with or who are looking for a smaller amount to take with them to a short event.
Trend Themes
1. Single-serve Wine Bottles - The rise in popularity of single-serve wine bottles, like the Stella Rosa Mini Collection, presents an opportunity for wineries to target busy or solo drinkers.
2. Portable Wine Packaging - The demand for easily transportable and convenient wine packaging, like the 'Stella Babies' bottles, creates an opportunity for packaging companies to design new solutions for on-the-go wine drinkers.
3. Alternative Wine Sizes - Offering wines in non-traditional sizes like the mini bottles in Stella Rosa's collection could be an opportunity for wineries to differentiate themselves and attract new customers.
Industry Implications
1. Wine Production - Wineries can capitalize on the trend of single-serve wine bottles by offering new and innovative packaging solutions to target busy consumers.
2. Packaging Design - The demand for portable and convenient wine packaging presents an opportunity for packaging companies to innovate and develop new products for wine drinkers on-the-go.
3. Outdoor Events Industry - Offering single-serve wine bottles like the Stella Rosa Mini Collection could be an opportunity for event organizers to provide a more convenient and affordable option for attendees who want to consume alcohol at events.
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