The No. 9 Allegro Music Video is a Classical Comeback for Youth
Meghan Young — April 18, 2014 — Unique
References: classicalcomeback & adrants
It is safe to assume that younger generations don't have the appreciation for classical music that their grandparents and great-grandparents did; but that might all change thanks to the No. 9 Allegro Music Video. It shows a group of sexy Asian dancers shaking their booties to Dvorak's famous symphony. At the climax of the piece, they even begin to twerk, which would do Miley proud.
Created for B-Classic, a Belgian music festival which promotes classical music, No. 9 Allegro Music Video is part of a larger movement dubbed 'The Classical Comeback.' It is a creative format that encourages public submissions to help show just how relevant classical music still is today. Radia DJ Sam de Bruyn, says, "I'm not convinced that youth are not interested in classical music. I think that it's simply more difficult for them to discover."
Created for B-Classic, a Belgian music festival which promotes classical music, No. 9 Allegro Music Video is part of a larger movement dubbed 'The Classical Comeback.' It is a creative format that encourages public submissions to help show just how relevant classical music still is today. Radia DJ Sam de Bruyn, says, "I'm not convinced that youth are not interested in classical music. I think that it's simply more difficult for them to discover."
Trend Themes
1. Classical Comeback - The trend of revitalizing classical music with modern and creative formats, such as music videos, to increase youth interest and engagement.
2. Crossover Collaborations - The trend of bringing together classical music with other genres and art forms, such as dance, to create new and unique experiences for audiences.
3. Digital Platforms - The trend of using online platforms, such as social media and streaming services, to make classical music more accessible and discoverable for younger generations.
Industry Implications
1. Music Festivals - Classical music festivals can leverage the Classical Comeback trend by incorporating modern formats and techniques to attract younger audiences and increase engagement.
2. Performing Arts - Performing arts organizations can explore crossover collaborations with dance groups and other art forms to create innovative and dynamic performances that appeal to a wider range of audiences.
3. Digital Media - Digital media platforms can develop and promote classical music content to younger generations on online platforms to make the genre more accessible and discoverable.
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