The 'Twombolr' Twitter Raffle Lets Contestants Enter with a Tweet
Alexander Lam — June 10, 2013 — Marketing
References: twombolr & helloyoucreatives
A clever new social media promotion tool called 'Twombolr' allows you to set up a Twitter raffle to advertise your product. Leveraging the power of social media, the raffle lets users tweet to enter. After tweeting, Twombolr provides a digital ticket just like a real raffle.
Though Twombolr's premise is very simple, it's still an amazingly effective campaign idea. Every entrant is required to follow the prize distributor since communications will be by direct message. In addition, having users tweet their entry naturally spreads the message about the campaign. As a result, giving away a small number of prizes can have a huge effect on your social media presence.
Twombolr is currently holding a raffle for the English music festival 'Bestival.' Users can tweet in order to get the chance to win four Wild Copse premium camping tickets.
Though Twombolr's premise is very simple, it's still an amazingly effective campaign idea. Every entrant is required to follow the prize distributor since communications will be by direct message. In addition, having users tweet their entry naturally spreads the message about the campaign. As a result, giving away a small number of prizes can have a huge effect on your social media presence.
Twombolr is currently holding a raffle for the English music festival 'Bestival.' Users can tweet in order to get the chance to win four Wild Copse premium camping tickets.
Trend Themes
1. Social Media-powered Raffles - Twombolr's Twitter raffle demonstrates the effectiveness of using social media to promote and advertisement a product.
2. Direct Messaging Communications - The requirement for entrants to follow the prize distributor via direct message opens up opportunities for personalized and targeted marketing.
3. Viral Campaigns Through User Participation - Encouraging users to tweet their entry creates a viral effect and amplifies the reach of a campaign.
Industry Implications
1. Marketing and Advertising - Twombolr's social media-powered raffles provide innovative marketing opportunities and engagement strategies for brands and businesses.
2. Event Management and Promotion - Twombolr's platform can be utilized by event organizers to create buzz and drive ticket sales through interactive Twitter raffles.
3. E-commerce and Online Retail - By leveraging the power of social media, Twombolr's raffle platform offers a unique way for online retailers to engage customers and generate leads.
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