The Tomorrowland Music Festival Bands Create New Facebook Friends
Laura McQuarrie — July 5, 2014 — Marketing
References: betherave & designtaxi
This the Tomorrowland music festival is making it easier than ever to make new friends—Facebook friends, that is. The festival has been going strong since 2005, now with gatherings of over 400,000 people who come together for music. It can be easy to connect with someone you meet at a festival, but with a crowd, it's not hard to lose that person forever. So this year, Tomorrowland is introducing a special kind of bracelet that lets people send instant friend requests to one another with just the press of a button.
Festival attendees will be sent their bracelets in the mail, which gives them time to log into the site and authorize the bracelet to connect to their Facebook account ahead of time. Entrance to the festival will require music-lovers to wear a bracelet to get in, which ensures that some new friends will be made.
Festival attendees will be sent their bracelets in the mail, which gives them time to log into the site and authorize the bracelet to connect to their Facebook account ahead of time. Entrance to the festival will require music-lovers to wear a bracelet to get in, which ensures that some new friends will be made.
Trend Themes
1. Friend-making Bracelets - Creating innovative wearable technology that facilitates social connections at festivals.
2. Instant Friend Requests - Utilizing technology to enable immediate social connections between festival attendees.
3. Pre-authorized Facebook Connection - Streamlining the process of connecting and networking with new friends at music festivals.
Industry Implications
1. Wearable Technology - Exploring the potential for wearable devices to enhance social interactions and networking.
2. Event Services - Developing services and products that enhance the overall experience at musical festivals and events.
3. Social Networking - Leveraging social media platforms to facilitate real-time social connections and expand online networks.
4.9
Score
Popularity
Activity
Freshness
