The Xylish Gender-Specific Gum is Designed for Men and Women
Shiori Mine — August 8, 2012 — Art & Design
References: meiji.co.jp & japantrends
The Xylish gender-specific gum is tailored with flavors that suit and appeal to certain sexes. While there has been a growth in male-focused beauty products, chewing gum certainly represents an entirely new branch in gender-targeted marketing.
The Japanese snack producers released two flavors designed to entice the opposite sexes. According to the brand, women gravitate towards a floral rose flavor, while men prefer a clean, citrus-tasting gum. The pint-sized chews are packaged in gender-targeted containers with a perfume vial-like look. Each piece of gum is also individually wrapped in a silver foil, a common feature in the Japanese snack market.
Although there has been an expansion in universal products, marketers are still finding ways to target their efforts towards specific sexes. The Xylish gender-specific gum is an interesting experiment on how flavors and preferences differ between men and women.
The Japanese snack producers released two flavors designed to entice the opposite sexes. According to the brand, women gravitate towards a floral rose flavor, while men prefer a clean, citrus-tasting gum. The pint-sized chews are packaged in gender-targeted containers with a perfume vial-like look. Each piece of gum is also individually wrapped in a silver foil, a common feature in the Japanese snack market.
Although there has been an expansion in universal products, marketers are still finding ways to target their efforts towards specific sexes. The Xylish gender-specific gum is an interesting experiment on how flavors and preferences differ between men and women.
Trend Themes
1. Gender-targeted Products - There is a growing trend of developing products tailored to specific genders, like the Xylish gender-specific gum.
2. Male-focused Beauty - The rise in male-focused beauty products opens up opportunities for developing gender-specific personal care items.
3. Flavor Preferences - Understanding and catering to different flavor preferences between genders can lead to innovation in food and beverage industries.
Industry Implications
1. Food and Beverage - Developing gender-targeted flavors and products, such as the Xylish gender-specific gum, can disrupt the food and beverage industry.
2. Cosmetics and Personal Care - The success of male-focused beauty products indicates potential disruptiveness in the cosmetics and personal care industry with gender-specific offerings.
3. Marketing and Advertising - The concept of gender-targeted marketing presents new opportunities for marketers to create effective campaigns and messaging.
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