The Kettle Chips Vegan Sheese & Red Onion Flavor is Tasty
Michael Hemsworth — December 23, 2019 — Marketing
References: kettlebrand & foodbev
The Kettle Chips Vegan Sheese & Red Onion chips have been launched by the brand in the UK to offer consumers a way to enjoy a classic snack flavor in a vegan-friendly manner. The chips are made with a vegan Red Leicester-style vegan cheese from Sheese, which is free from artificial ingredients and 100% suitable for those who practice a vegan diet. The crisp flavor was created by the brand's innovation chef Phil Hovey alongside vegan chefs Henry Firth and Ian Theasby of BOSH!.
The Kettle Chips Vegan Sheese & Red Onion chips were addressed by Hovey who said, "More and more people across are adopting a vegan diet and at Kettle we’re always looking for ways to bring our flavor combinations to everyone, regardless of their dietary requirements. Who better to team up with to develop this recipe then the guys from Bosh, who are all about great tasting vegan food without compromise. It was brilliant working with them to develop our Sheese and Red Onion variety and we can’t wait for everyone, vegan or not, to try this exciting new addition to our growing vegan portfolio.”
The Kettle Chips Vegan Sheese & Red Onion chips were addressed by Hovey who said, "More and more people across are adopting a vegan diet and at Kettle we’re always looking for ways to bring our flavor combinations to everyone, regardless of their dietary requirements. Who better to team up with to develop this recipe then the guys from Bosh, who are all about great tasting vegan food without compromise. It was brilliant working with them to develop our Sheese and Red Onion variety and we can’t wait for everyone, vegan or not, to try this exciting new addition to our growing vegan portfolio.”
Trend Themes
1. Vegan Snack Innovation - Opportunities for brands to innovate and create new plant-based snacks that appeal to the growing number of consumers adopting vegan diets.
2. Collaborations with Vegan Chefs - Opportunities for brands to collaborate with vegan chefs and influencers to develop new vegan snack flavors and products.
3. Vegan Portfolio Expansion - Opportunities for snack brands to expand their vegan portfolio and meet the rising demand for plant-based products among consumers.
Industry Implications
1. Snack Food Industry - There are opportunities for the snack food industry to develop new innovative plant-based snack products that cater to the growing number of consumers adopting vegan diets.
2. Vegan Food Industry - Plant-based snack brands and the vegan food industry could benefit from collaborations with established brands to expand their vegan product offerings and reach a wider audience.
3. Food Retail Industry - Food retailers could benefit from the growing demand for vegan snacks by expanding their product offerings with innovative plant-based products that appeal to health-conscious consumers.
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