The Urban Eat Deli Range Includes Hot and Cold Varieties
Michael Hemsworth — July 19, 2019 — Lifestyle
References: urbaneat & talkingretail
The Urban Eat Deli range has been announced by UK-based sandwich brand Urban Eat as a new offering for consumers that will offer them a convenient way to enjoy classic fare varieties. The range will include such options as the Smoked Salmon & Cream Cheese Bagel, salads and other cold and hot varieties that are all inspired by food you'd find at a local coffee shop. The brand will also be launching the new Urban Eat Street line that is inspired by street food varieties as well as adding additional vegan, vegetarian and halal options to its core lineup.
The Urban Eat Deli range and additional product launches will be supported by an expansive marketing campaign including digital, print, social media, influencer marketing and in-store activations.
The Urban Eat Deli range and additional product launches will be supported by an expansive marketing campaign including digital, print, social media, influencer marketing and in-store activations.
Trend Themes
1. Coffee Shop-inspired Food Lines - Opportunity for food brands to create convenient and on-the-go options that mimic the flavors and experience of coffee shop favorites.
2. Expansive Marketing Campaigns - Opportunity for marketing agencies to develop multi-channel campaigns that drive awareness and engagement for new product launches.
3. Diverse Dietary Options - Opportunity for food brands to cater to the increasing demand for vegan, vegetarian, and halal options in their product lineups.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and food brands to expand their offerings and attract coffee shop enthusiasts with convenient and flavorful food options.
2. Marketing and Advertising - Opportunity for marketing agencies and professionals to assist food brands in creating comprehensive marketing campaigns that effectively promote new product launches.
3. Dietary Food - Opportunity for dietary food brands to tap into the growing market of consumers looking for vegan, vegetarian, and halal options in their food choices.
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