KFC Australia is Serving Deep-Fried, Breaded 'Gravy Mashies'
Laura McQuarrie — October 10, 2017 — Lifestyle
References: kfc.au & brandeating
As an alternative to ordering a regularly sized portion of KFC's mashed potatoes and gravy, consumers who visit KFC Australia now have the chance to order bite-sized deep-fried, potato balls instead.
Previously, KFC has introduced a similar potato snack before called 'Mashies,' but this time around the all-new breaded 'Gravy Mashes' are being launched with gravy-filled centers.
A growing number of consumers are now hoping to see their favorite kinds of comfort food reinvented in a friendly bite-sized format that offer a more convenient on-the-go eating experience. Although eating mashed potatoes and gravy typically makes for a meal that must be eaten with a fork, KFC's Gravy Mashes make the perfect finger food, as well as a snack that can easily be shared with others.
Previously, KFC has introduced a similar potato snack before called 'Mashies,' but this time around the all-new breaded 'Gravy Mashes' are being launched with gravy-filled centers.
A growing number of consumers are now hoping to see their favorite kinds of comfort food reinvented in a friendly bite-sized format that offer a more convenient on-the-go eating experience. Although eating mashed potatoes and gravy typically makes for a meal that must be eaten with a fork, KFC's Gravy Mashes make the perfect finger food, as well as a snack that can easily be shared with others.
Trend Themes
1. Bite-sized Comfort Foods - The trend of bite-sized comfort foods allows for a more convenient on-the-go eating experience.
2. Reinventing Classic Comfort Foods - Consumers are increasingly looking for their favorite comfort foods to be reinvented in new and exciting ways.
3. Snackable Finger Foods - The rise of snackable finger foods offers opportunities for convenient and shareable snacking experiences.
Industry Implications
1. Fast Food - Fast food chains like KFC can capitalize on the trend of bite-sized comfort foods by introducing innovative, on-the-go snack options.
2. Food Manufacturing - Food manufacturers have the chance to reinvent classic comfort foods like mashed potatoes and gravy into bite-sized, easy-to-eat formats.
3. Food Service - The demand for snackable finger foods presents a disruptive innovation opportunity for food service companies to create and market convenient, shareable snacks.
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