For a Limited Time, Gyoza no Antei is Serving Gold Leaf Asian Dumplings
Laura McQuarrie — May 13, 2017 — Lifestyle
References: an-tei & en.rocketnews24
The Gyoza no Antei potsticker chain in Japan is now offering a luxurious gold leaf-covered Asian dumpling item for a limited time.
Aside from just being a showpiece menu item, the Asian dumpling has been introduced for a specific purpose. Since tickets to Japan's biggest lotteries, the Dream Jumbo Lottery, are now on sale, the chain is hoping to offer good fortune.
Inspired by the Dream Jumbo Lottery, the dumpling is offered in a large size that is about four times larger than ordinary potstickers. As well as being coated in a lucky sheet of precious edible gold leaf, the dumpling has been stuffed with symbolic ingredients that are also meant to bring on wealth, such as octopus, okra, lotus root and mushrooms. Those who present their purchased Dream Jumbo Lottery ticket have the chance to receive the special dumpling at a discounted rate.
Aside from just being a showpiece menu item, the Asian dumpling has been introduced for a specific purpose. Since tickets to Japan's biggest lotteries, the Dream Jumbo Lottery, are now on sale, the chain is hoping to offer good fortune.
Inspired by the Dream Jumbo Lottery, the dumpling is offered in a large size that is about four times larger than ordinary potstickers. As well as being coated in a lucky sheet of precious edible gold leaf, the dumpling has been stuffed with symbolic ingredients that are also meant to bring on wealth, such as octopus, okra, lotus root and mushrooms. Those who present their purchased Dream Jumbo Lottery ticket have the chance to receive the special dumpling at a discounted rate.
Trend Themes
1. Luxury Food Items - Creating highly priced menu items can elevate the perception of a restaurant and drive customer interest.
2. Superstition-inspired Foods - Designing menu items inspired by superstitions can help create a unique experience for customers and drive cultural curiosity.
3. Premium Lottery Promotions - Partnering with popular lotteries to offer special promotions can attract new customers and increase sales during limited-time events.
Industry Implications
1. Restaurant Industry - Restaurants can leverage high-end and limited-edition food items to boost brand awareness and bring in high-end customers.
2. Food and Beverage Industry - Innovative ingredients and flavors can help differentiate food and beverage brands and appeal to adventurous customers.
3. Entertainment Industry - Collaborating with popular events, like lotteries, to offer special promotions can boost brand visibility and attract a wider consumer audience.
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