The 'I Love Anne' Project Was a Super Social Media Valentine
Laura McQuarrie — February 18, 2014 — Lifestyle
References: facebook & creativeguerrillamarketing
This year for Valentine’s Day, Lonnie Anderson set up an “I Love Anne” Facebook page, not only sharing his love for his wife with the world, but letting the world be a part of it too.
On the ‘I Love Anne World Valentine’ Facebook page, Anderson encouraged people to submit signs that say “I Love Anne.” People have submitted snapshots of signs in front of gorgeous destinations around the globe in different languages and some have even gotten immensely creative with their submissions.
For Februrary 14th, the “I Love Anne” signs poured in from over 40 different countries. Anderson notes that he tries to do something creative each year to show how much he loves his wife and this stunt will be a hard one to top.
On the ‘I Love Anne World Valentine’ Facebook page, Anderson encouraged people to submit signs that say “I Love Anne.” People have submitted snapshots of signs in front of gorgeous destinations around the globe in different languages and some have even gotten immensely creative with their submissions.
For Februrary 14th, the “I Love Anne” signs poured in from over 40 different countries. Anderson notes that he tries to do something creative each year to show how much he loves his wife and this stunt will be a hard one to top.
Trend Themes
1. Personalized Declarations of Love - Opportunities for disruptive innovation lie in developing platforms or services that allow individuals to create and share personalized declarations of love in a creative and engaging way.
2. Crowdsourced Love Projects - There is potential for disruptive innovation in creating platforms or apps that enable people to contribute to and participate in crowdsourced love projects, such as submitting photos or messages of love.
3. Social Media Engagement for Love - Disruptive innovation can be found in developing social media strategies and campaigns that encourage widespread engagement and participation in sharing and celebrating love.
Industry Implications
1. Social Media Platforms - There is an opportunity for disruptive innovation in the development of social media platforms specifically designed for sharing and celebrating love.
2. Event Planning and Coordination - Innovative disruption can be achieved in the event planning industry by offering services that specialize in organizing and executing large-scale love-themed projects or campaigns.
3. Digital Photography and Editing - Digital photography and editing industries can embrace disruptive innovation by creating user-friendly tools and software that enhance the creation and sharing of personalized love-themed photos.
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