Clifton by Andrew Zo Provides a Discreet Way to Hold Engagements Rings
Meghan Young — September 2, 2014 — Lifestyle
References: clifton.andrewzo & designtaxi
Some people might recognize the concept of this flat ring box. Formerly known as the Packed Engagement Ring, it has since been subtly updated for a cleaner, more contemporary look as well as dubbed Clifton. A great alternative to the traditional bulky holders, the flat ring box allows men (and women) to properly hide it until the day has come for the big proposal. No more weird bulges to give away the occasion before it happens.
Designed by Andrew Zo, a packaging designer based in Vancouver, Canada, the flat ring box is utterly discreet, measuring approximately one centimeters thick. According to the mastermind behind it, the flat ring box is meant to present "the ring with a delightful flower blooming effect when opened, enchanting the moment" with the help of a pop-up mechanism.
Designed by Andrew Zo, a packaging designer based in Vancouver, Canada, the flat ring box is utterly discreet, measuring approximately one centimeters thick. According to the mastermind behind it, the flat ring box is meant to present "the ring with a delightful flower blooming effect when opened, enchanting the moment" with the help of a pop-up mechanism.
Trend Themes
1. Flat Ring Boxes - Opportunity for disruptive innovation: Designing more innovative and compact ring box solutions that offer a discreet and stylish way to hold engagement rings.
2. Alternative Engagement Ring Holders - Opportunity for disruptive innovation: Creating new and unique ways to securely and discreetly hold engagement rings, moving away from traditional bulky holders.
3. Pop-up Packaging Design - Opportunity for disruptive innovation: Applying pop-up mechanisms to packaging design for a delightful and interactive unboxing experience.
Industry Implications
1. Jewelry - Opportunity for disruptive innovation: Revolutionizing the engagement ring industry with innovative and modern ring box solutions.
2. Packaging - Opportunity for disruptive innovation: Exploring new packaging designs that enhance the unboxing experience and add value to consumer products.
3. Wedding Planning and Events - Opportunity for disruptive innovation: Offering unique and customized engagement accessories and solutions for a memorable proposal experience.
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