The STORY New York City Shop is Hosting an Installation All About Love
Laura McQuarrie — February 14, 2014 — Lifestyle
References: thisisstory & designtaxi
STORY New York City is a shop that's curated like a magazine and changes its central themes, or "stories" from time to time. Currently, STORY has dedicated itself to the theme of "love" until March 23rd. For the installation, the store's founder, Rachel Shechtman paired up with artist Curtis Kulig and Jessica Walsh and Timothy Goodman, who are best known for their of '40 Days of Dating' experiment.
The store is full of a variety of love-themed products, including chocolates, plants and art pieces. Love is also radiated through the activities that the shop hosts, including events led by professional wingmen, flortists and other people who can provide advice on romance and relationships. If you're in NYC and could use some ideas for Valentine's Day, STORY is the place to check out for all things "love."
The store is full of a variety of love-themed products, including chocolates, plants and art pieces. Love is also radiated through the activities that the shop hosts, including events led by professional wingmen, flortists and other people who can provide advice on romance and relationships. If you're in NYC and could use some ideas for Valentine's Day, STORY is the place to check out for all things "love."
Trend Themes
1. Curated Shopping - STORY New York City's curated shop model creates opportunities for brands to collaborate and showcase their products in unique and ever-changing ways.
2. Experience-based Retail - By hosting events and activities centered around the theme of love, STORY New York City offers an immersive retail experience that goes beyond traditional shopping.
3. Collaborative Partnerships - Collaborating with artists and creatives like Curtis Kulig, Jessica Walsh, and Timothy Goodman, STORY New York City explores innovative ways to merge art, design, and retail.
Industry Implications
1. Retail - The curated shopping concept of STORY New York City could be applied to various retail sectors to offer consumers a dynamic and engaging shopping experience.
2. Art and Design - Collaborations with artists like Curtis Kulig present opportunities for art and design industries to merge with retail, creating unique installations and products.
3. Events and Experiential Marketing - STORY New York City's immersive retail events demonstrate the potential for experiential marketing to enhance customer engagement and drive foot traffic.
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