Newmindspace Organizes the World's Biggest Lightsaber Battle
Omar Yusuf — September 28, 2011 — Marketing
References: newmindspace & io9
As far as social media companies go, Newmindspace is among the most challenging to describe. Part flash mob and part activity group, the organization regularly invites Internet fanatics to fun street events typically designed to draw out the nerd within.
This past Saturday, NYC's Washington Square Park was besieged by thousands of battling warriors from the conflicting Jedi Order and Sith Empire. One quick look at the image feeds, however, and you'll soon realize that the fighting was less fatal and more fun than anticipated. Newmindspace organized the fictitious war recreation and handed out over 500 luminescent lightsabers free-of-charge. The Jedi warriors steeled themselves on one side of the park and the Sith on the other. The resulting battle charge turned the flash event into a '90s techno rave, minus the Prodigy and Depeche Mode.
Newmindspace organizes these battles for free and everyone's invited. If you would like to participate in the next impromptu episode, just head over to the group's website!
This past Saturday, NYC's Washington Square Park was besieged by thousands of battling warriors from the conflicting Jedi Order and Sith Empire. One quick look at the image feeds, however, and you'll soon realize that the fighting was less fatal and more fun than anticipated. Newmindspace organized the fictitious war recreation and handed out over 500 luminescent lightsabers free-of-charge. The Jedi warriors steeled themselves on one side of the park and the Sith on the other. The resulting battle charge turned the flash event into a '90s techno rave, minus the Prodigy and Depeche Mode.
Newmindspace organizes these battles for free and everyone's invited. If you would like to participate in the next impromptu episode, just head over to the group's website!
Trend Themes
1. Social Media Participation - Disruptive innovation opportunities lie in creating unique and engaging social media events that encourage active participation.
2. Fandom Experience - Opportunities for disruptive innovation can arise from organizing events that cater to specific fan bases, providing immersive experiences and fostering community engagement.
3. Flash Mob Revival - The revival of flash mobs as a form of participatory entertainment presents opportunities for disruptive innovation by combining technology, creativity, and social interactions.
Industry Implications
1. Event Planning - Innovative event planning companies can disrupt the industry by organizing unique and interactive experiences that cater to specific interests and fan communities.
2. Social Media Platforms - There are opportunities for disruptive innovation in social media platforms by creating features that facilitate and encourage participatory events and group activities.
3. Creative Entertainment - The creative entertainment industry can disrupt traditional forms of entertainment by incorporating technology, interactive elements, and fandom experiences into their offerings.
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