Tokyo Rail Partners With Mitsubishi to Provide TrainNet
Omar Yusuf — October 5, 2011 — Autos
References: yamanoteline-trainnet.jp & japantrends
Although it'll be some time until Tokyo subway routes sport complete WiFi functionality, TrainNet is a sneak preview into the future connectivity of subterranean railways.
The modern Japanese salaryman not only prefers, but demands Internet ubiquity -- whether he's relaxing at home, boarding an intercontinental plane or commuting to work, WiFi spots should be accessible. Thanks to new plans hatched by Tokyo Rail and Mitsubishi, that tall order is becoming a reality. Known collectively as TrainNet, a new Internet system was launched today throughout the city's subway system and will continue its testing phase until November 2nd. However, there are a handful of caveats: first of all, only one, specially-tailored website is accessible via TrainNet. The site features entertainment modules, news reports and will even notify you which subway car is the quietest or coolest via realtime sensors. Moreover, the website provides location-based services and will recommend nearby stores or attractions based on your usual travel route!
The modern Japanese salaryman not only prefers, but demands Internet ubiquity -- whether he's relaxing at home, boarding an intercontinental plane or commuting to work, WiFi spots should be accessible. Thanks to new plans hatched by Tokyo Rail and Mitsubishi, that tall order is becoming a reality. Known collectively as TrainNet, a new Internet system was launched today throughout the city's subway system and will continue its testing phase until November 2nd. However, there are a handful of caveats: first of all, only one, specially-tailored website is accessible via TrainNet. The site features entertainment modules, news reports and will even notify you which subway car is the quietest or coolest via realtime sensors. Moreover, the website provides location-based services and will recommend nearby stores or attractions based on your usual travel route!
Trend Themes
1. Subway-exclusive WIFI - Opportunity for subway systems worldwide to implement exclusive WiFi networks, enhancing the commuting experience and providing Internet access to passengers.
2. Connectivity in Subterranean Railways - Trend towards improving internet connectivity in underground railway systems to meet the demands of modern commuters for constant WiFi access.
3. Location-based Services for Commuters - Increasing use of location-based services in subway networks to provide personalized recommendations and information to passengers based on their commuting patterns.
Industry Implications
1. Transportation - Disruptive innovation opportunity for subway systems to improve passenger experience and attract more commuters through the implementation of subway-exclusive WiFi networks.
2. Information Technology - Opportunity for IT companies to develop specialized WiFi solutions and infrastructure for underground railway systems to meet the growing demand for connectivity.
3. Tourism and Retail - Opportunity for tourism and retail industries to leverage location-based services in subway networks to target and engage with commuters, providing personalized recommendations for nearby stores and attractions.
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