FarmvilleNYC Cultivates Urban Farming from Virtual to Reality
Amelia Roblin — October 5, 2011 — Social Good
References: suckerpunchdaily
If urban farming is to become a reality, the city's citizens have got to be on board. A project called FarmvilleNYC proposes a provocative system through which the public can become an integral part in the process of metropolitan crop harvesting.
Designers Richman Neumann and Mason Hayes were inspired by the way that social media succeeds in connecting people with peers and information, and have constructed a world in which consumers are virtually linked to the produce they intend to eat.
Programmatically, the setup of the physical structure relies on a bit of board game architecture, potentially referencing the Facebook Farmville application. Visitors' smartphone apps can help them to navigate the inner and outer landscapes of FarmvilleNYC, have a say in the way that planted vegetables are organized and grown, and allow them form tangible and cyber friendships with those whom they encounter within the expansive urban gardens.
Designers Richman Neumann and Mason Hayes were inspired by the way that social media succeeds in connecting people with peers and information, and have constructed a world in which consumers are virtually linked to the produce they intend to eat.
Programmatically, the setup of the physical structure relies on a bit of board game architecture, potentially referencing the Facebook Farmville application. Visitors' smartphone apps can help them to navigate the inner and outer landscapes of FarmvilleNYC, have a say in the way that planted vegetables are organized and grown, and allow them form tangible and cyber friendships with those whom they encounter within the expansive urban gardens.
Trend Themes
1. Urban Farming - Disruptive innovation opportunity: Integrating technology and community engagement to create urban farming experiences that connect consumers to the food they eat.
2. Virtual Farming - Disruptive innovation opportunity: Developing virtual platforms that allow consumers to digitally participate in the farming process and form connections with the produce they intend to consume.
3. Social Agriculture - Disruptive innovation opportunity: Creating social networks and online communities centered around agriculture, where users can connect with each other and share farming experiences.
Industry Implications
1. Agriculture - Disruptive innovation opportunity: Integrating technology into traditional farming practices to enhance efficiency, sustainability, and consumer engagement.
2. Technology - Disruptive innovation opportunity: Developing smart farming tools, apps, and platforms that revolutionize the way individuals interact with and participate in agriculture.
3. Social Media - Disruptive innovation opportunity: Expanding the application of social media platforms to include agricultural engagement, enabling users to form virtual connections with food producers and participate in farming processes.
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