The Biscotti TV Phone Fuses Food Packaging with Technology
Maria Valdivieso — January 8, 2012 — Tech
The Biscotti TV Phone is a sophisticated face-to-face communicator that allows users to talk in real time with each other through the aid of an HDTV as a portal. The concept is not as revolutionary as its sleek and clean packaging, which resembles a marriage between mid-century design and minimalist Apple packaging.
The Biscotti TV Phone has been created by the New York-based tech company CES, and is set to be launched to the market on January 9th. The smart packaging is infused with inviting humor with phrases such as “It’s like reality TV but with normal people, well almost normal people." The use of sarcasm and clever puns makes this seemingly complicated apparatus seem friendly, simple and easy to use: an astute way to tap into a market not familiar with the product, which is exactly Biscotti’s aim.
Anyone from grandparents to college students and especially those with Internet and computer phobias will be able to chat on real time, face to face with this product.
The Biscotti TV Phone has been created by the New York-based tech company CES, and is set to be launched to the market on January 9th. The smart packaging is infused with inviting humor with phrases such as “It’s like reality TV but with normal people, well almost normal people." The use of sarcasm and clever puns makes this seemingly complicated apparatus seem friendly, simple and easy to use: an astute way to tap into a market not familiar with the product, which is exactly Biscotti’s aim.
Anyone from grandparents to college students and especially those with Internet and computer phobias will be able to chat on real time, face to face with this product.
Trend Themes
1. Smart Packaging - Combining sleek design with clever messaging can create a friendly and approachable user experience, particularly for those unfamiliar with the technology.
2. Face-to-face Communication - Developing innovative ways to connect individuals in real-time face-to-face conversations through technology opens up new possibilities for remote communication and collaboration.
3. TV as Communication Portal - Utilizing HDTVs as a portal for communication allows for a larger and more immersive user experience, expanding the capabilities of traditional video conferencing.
Industry Implications
1. Technology - Tech companies can explore the potential of smart packaging and user-friendly messaging to enhance the accessibility and adoption of their products.
2. Consumer Electronics - Incorporating TV screens as communication portals can revolutionize the way people interact and communicate with each other, creating new opportunities for consumer electronic companies.
3. Telecommunications - The integration of face-to-face communication technology can disrupt the telecommunications industry by offering an alternative to traditional audio-based communication methods.
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