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Action Packed Jackets

Clean the Sky - Positive Eco Trends & Breakthroughs

The Billy Reid 'Bond Peacoat' is an Adaptation of the Films' Apparel

— October 19, 2012 — Fashion
The Billy Reid 'Bond Peacoat' is now available for fans of the James Bond series. The American designer was commissioned to create the jacket for the movies latest Skyfall edition.

Reid responded to the Hollywood call with this sleek, customized wool piece. Protagonist Daniel Craig wore the Bond Peacoat during some of the films more intense scenes, drawing eager eyes to his performance and upscale apparel all at once.

Shoppers can now pre-order the outerwear coat on the Billy Reid website. The 100% wool fabric and made in Italy seal of approval will surely attract menswear enthusiasts, delivering quality with the glitz and glamor of the famed 007 tales, each one more dramatic than the last.
Trend Themes
1. Film-inspired Fashion - Opportunity to create customized fashion pieces for films and market them to fans.
2. Luxury Wool Outerwear - Opportunity to use high-quality wool fabrics for upscale jackets and coats.
3. Pre-orders for Fashion Items - Opportunity to generate buzz and gauge interest by offering pre-orders for limited edition fashion items.
Industry Implications
1. Fashion Design and Production - Design and produce customized clothing pieces for films and market them to fans.
2. Luxury Outerwear - Manufacture high-quality wool jackets and coats for upscale markets.
3. Online Fashion Retail - Offer pre-orders for limited edition fashion items to generate buzz and gauge interest.
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