Thetake App Makes Products in Movies and TV Shows Shoppable
Laura McQuarrie — February 20, 2015 — Pop Culture
References: itunes.apple & ibtimes
If you've ever found yourself watching a movie and wishing you were as dapper as James Bond, or could look as put-together as Olivia Pope, TheTake is an app that can make it happen. The app is like a combination of Shazam and Pinterest, so the next time you tune into a favorite TV show or movie, you can have the app instantly tell you what items are being worn on an actor. Beyond products, the smart app is also able to spot locations, easily identifying film locations. Appealing to film and fashion buffs, this is a great app if you want to know and have it all.
Thinking ahead to the future, TheTake has even built a Google Glass app, so that this application can be used in the theaters when viewing a movie.
Thinking ahead to the future, TheTake has even built a Google Glass app, so that this application can be used in the theaters when viewing a movie.
Trend Themes
1. Shoppable Media - The integration of product placements in movies and TV shows presents an opportunity for brands to make their products shoppable through apps like TheTake.
2. Augmented Reality Shopping - The development of TheTake's Google Glass app is just one example of how augmented reality can be used to enhance the shopping experience by providing real-time product information within a movie or TV show.
3. Location-based Marketing - TheTake's ability to identify film locations presents an opportunity for brands to target consumers with location-based marketing, such as offering discounts or promotions at nearby stores or online shops.
Industry Implications
1. Retail - The integration of shoppable media presents a disruptive innovation opportunity for the retail industry by allowing customers to easily purchase products they see on screen without disrupting their viewing experience.
2. Film and TV Production - TheTake's ability to identify products and locations in movies and TV shows presents a disruptive innovation opportunity for film and TV production companies by providing an additional revenue stream through product placements and location-based advertising.
3. Augmented Reality - The development of TheTake's Google Glass app presents a disruptive innovation opportunity for the augmented reality industry by providing a new way for consumers to access real-time information about products and locations within a movie or TV show.
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