The Burn Book Journal Lets You Play with Fire
Vasiliki Marapas — April 30, 2014 — Pop Culture
References: etsy & refinery29
The Burn Book Journal, available via thecarboncrusador Etsy store, is a fun way to pay tribute to one of the most memorable teen films of the past decade.
In case you need a Mean Girls refresher -- though I doubt you do -- the Burn Book was the malicious high school treatise of The Plastics, a group of popular girls headed by Regina George (otherwise known as "evil in human form"). The Burn Book was also the home of many of the film's memorable quotes, including "Amber D'Alessio. She made out with a hot dog" and "Damian Leigh, too gay to function."
While this pocket-sized journal is perfect for jotting down recipes, to-do lists and sketches, fans of the film may assume you're writing down nasty one-liners about everyone you know.
In case you need a Mean Girls refresher -- though I doubt you do -- the Burn Book was the malicious high school treatise of The Plastics, a group of popular girls headed by Regina George (otherwise known as "evil in human form"). The Burn Book was also the home of many of the film's memorable quotes, including "Amber D'Alessio. She made out with a hot dog" and "Damian Leigh, too gay to function."
While this pocket-sized journal is perfect for jotting down recipes, to-do lists and sketches, fans of the film may assume you're writing down nasty one-liners about everyone you know.
Trend Themes
1. Retro Movie Memorabilia - The rising demand for retro movie memorabilia presents an opportunity for businesses to create unique products tied to iconic films like Mean Girls.
2. Personalized Journals - The popularity of personalized journals opens up possibilities for businesses to offer customized notebooks that cater to specific interests, such as the Burn Book Journal for Mean Girls fans.
3. Nostalgic Pop Culture Products - The nostalgia trend in pop culture creates a market for products inspired by beloved films like Mean Girls, with the Burn Book Journal being a prime example.
Industry Implications
1. Film and TV Merchandise - Businesses in the film and TV merchandise industry can capitalize on the demand for retro movie memorabilia by producing items like the Burn Book Journal.
2. Stationery and Office Supplies - The stationery and office supplies industry can tap into the personalized journal trend by offering customizable notebooks, including film-inspired ones like the Burn Book Journal.
3. Pop Culture Collectibles - The pop culture collectibles industry can target fans of nostalgic movies by releasing limited edition products, such as the Burn Book Journal, that resonate with their favorite films.
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