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Refined QSR

Fast food eateries adopt a refined aesthetic to attract the modern consumer

Implications - As consumer tastes evolve toward more sophisticated aesthetics, QSR brands are taking notice and adapting their in-store designs as a result. Moving away from flashy colors and imagery, fast food retailers are integrating approachable designs and rustic furnishings to create a more simplistic appearance. This shift in aesthetic is a reaction to a growing consumer demand for smaller, more independent brands.
Workshop Question - If you think of your most basic product or service, what twist could you add to make it more upscale?
Trend Themes
1. Refined Aesthetics - QSR brands are adapting rustic and approachable designs for in-store appearances due to growing consumer demand for smaller, more independent brands.
2. Lucid Interiors - Organically styled paleo chains like Palæo use natural materials and soft lighting to create a soothing and welcoming atmosphere that allows seamless transitions between the restaurant's food and environment.
3. Organic Wares - Yoshinoya New Life and Miami's Grown are two eateries that offer healthier organic alternatives for individuals conscious of their diets, making real food cooked slow and healthy available to a wider audience.
Industry Implications
1. Fast Food Industry - Fast food retailers are considering more sophisticated and organic aesthetics to cater to modern tastes and preference for healthy eating habits.
2. Interior Design Industry - Design teams are tasked with creating simple, natural and cozy interiors that reflect their respective brands' philosophies and emphasize nostalgia and minimalism.
3. Health and Wellness Industry - Organic fast food restaurants like Yoshinoya New Life and Miami's Grown are a response to changes in consumers' eating habits, particularly the shift toward health-conscious food choices.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
857,180 Total Clicks
Date Range:
Jul 14 — Jun 16
Trending:
Hot

Featured Examples

Simplistic Fast Food Restaurants
Simplistic Fast Food Restaurants
The 'Simple' Restaurant Keeps Things Straight-Forward
Design studio Brandon Agency teamed up with interior designer Anna Domovesova to create the Simple Restaurant, a fast food eatery located in Kiev, Ukraine. When we think of fast food, we might... MORE
Industrial Restaurant Interiors
Industrial Restaurant Interiors
This Fast Food Eatery Boasts a Chic Vintage Interior
Designer Michael Marriott teamed up with the London-based studio ‘Brickworth’ to design a fried chicken restaurant with a chic vintage interior. When it comes to new restaurants,... MORE
Organic Fast Food Eateries
Organic Fast Food Eateries
Miami's 'Grown' Changes the Relationship Between Fast Food and Health
Organic fast food seems to be a string of words that rarely appears together, but this phrase is set to become much more common thanks to a new eatery in Miami called ‘Grown’ that... MORE
Slow-Paced Lifestyle Eateries
Slow-Paced Lifestyle Eateries
Yoshinoya is a New Taipei Restaurant with a Relaxing Atmosphere
Yoshinoya New Life is a new Taipei restaurant designed to be a relaxing escape amidst a crowded, busy urban center. A bright, feminine-feeling space, Yoshinoya New Life is a unique restaurant... MORE
Artisan Streetfood Eateries
Artisan Streetfood Eateries
Pizzacafe Latorre Changes the Way Fast Food is Marketed
Pizzacafe Latorre #1 Verona by Kanz Architetti aims to change the way that fast food is traditionally marketed. In Italian culture, street food is often perceived as ‘poor food’ and is... MORE
Lucid Eatery Interiors
Lucid Eatery Interiors
This Organic Paleo Restaurant Uses Minimalist Nature-Inspired Decor
Johannes Torpe Studios designed this organically styled paleo restaurant called Palæo. The restaurant is essentially a fast food chain that caters to those who consciously consume paleo-inspired... MORE

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Fruity Fast Food Salads
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Staff Food Hall Makeovers
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Elegant Food Rescue Eateries
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Instock Restaurant Prepares Meals with Grocery Store Leftovers
Modernized Retro Kitchens
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This Parisian Apartment Boasts Stainless Steel Kitchen Cabinets
Contemporary Chinese Eateries
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The 'Imperial Treasure' is Inspired by a Modern Chinese Architecture
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The Erba Brusca Restaurant Boasts Organic Ingredients & Communal Dining
Monochromatic Eatery Interiors
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Romantic Catalan Eateries
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This Nagoya Restaurant is Inspired by the Culture of Northeastern Spain
Intimate Open-Kitchen Eateries
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Austere Retail Apartments
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Cajun Restaurant Interiors
Cajun Restaurant Interiors
This Cajun Restaurant in Hong Kong is Inspired by a Fishing Boat
Textured Restaurant Interiors
Textured Restaurant Interiors
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This McDonald's Rotterdam Location Features a Modern Renovation
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Oceanic Food Court Eateries
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Chic Culinary Art Centers
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Airport Food Halls
Airport Food Halls
This Helsinki Airport Restaurant is Almost a Vacation in Itself
Atmospheric Timber Restaurants
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Decaying Restaurant Decor
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Casual Mediterranean Interiors
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Antiquated Restaurant Interiors
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Beautifully Balanced Eateries
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This Champagne House Will Revolutionize Drinking and Dining
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Indoor Garden Cafes
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The Modular Design of this Beijing Cafe Offers a Constant Supply of Fresh Air
Ancient Art Restaurant Interiors
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The Beef & Liberty Restaurant Contains Medieval-Inspired Art
Culturally Fused Eateries
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The Opso Restaurant Combines Greek and British Design
DIY Burger Eateries
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Flexoarquitectura's Restaurant Oval Embodies Industrial Elegance
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Charming Bread-Based Eateries
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San Francisco's Marla Bakery Will Serve More Than Bread and Pastries
play_circle_filledSurrealist Art Eateries
Surrealist Art Eateries
The Cafe Dali by Annvil Embraces Perception-Warping Designs
Tribal Tiled Eateries
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This Themed Restaurant Design is Distinctly South American
Oriental Cliffside Eateries
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Visit the High Altitude Fangweng Restaurant on Your Next Trip to China
Undulating Timber Coffeehouses
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The Six Degrees Cafe is a Cozy Retreat
Ramshackle Barnyard Eateries
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The Barnyard Restaurant is an Agricultural Dream
Sophisticated Penthouse Eateries
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The Tea Mountain Tea Shop was Designed by A1 Architects
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The Bond & Brook Restaurant Interior by d_raw is Out-of-This-World