Ceresio 7 is a Penthouse Restaurant Bringing Back the Dirty 30s
Vasiliki Marapas — March 1, 2014 — Art & Design
The men behind hip fashion label 'Dsquared' have opened a sickeningly suave penthouse restaurant and bar titled 'Ceresio 7.' Located conveniently within the Dsquared2 headquarters in Milan, this eatery has been designed with the past in mind. In other words, film stars such as James Cagney and Joan Crawford would not look out of place dining in this 30s-style restaurant.
The sophisticated space includes a cigar room, bar, two pools and outdoor lounging and dining areas to better appreciate the view. It is furnished with lacquered tables and intimate booths, with quirky illustrations hanging in differently sized frames on the wall.
The Dimore studio was responsible for bringing this hopelessly glamorous vintage aesthetic back to life. So don't you worry, the dirty 30s are alive and well inside Ceresio 7.
The sophisticated space includes a cigar room, bar, two pools and outdoor lounging and dining areas to better appreciate the view. It is furnished with lacquered tables and intimate booths, with quirky illustrations hanging in differently sized frames on the wall.
The Dimore studio was responsible for bringing this hopelessly glamorous vintage aesthetic back to life. So don't you worry, the dirty 30s are alive and well inside Ceresio 7.
Trend Themes
1. Vintage Aesthetics - Disruptive innovation opportunities may arise in the hospitality industry by incorporating vintage aesthetics to create unique and nostalgic experiences for customers.
2. Penthouse Dining - There is potential for disruptive innovation in the restaurant industry by offering penthouse dining experiences that provide exclusive and luxurious settings for customers.
3. Reviving the Past - Reviving past eras, such as the 30s, can create innovative opportunities in design and architecture fields, allowing businesses to tap into nostalgia and offer something different.
Industry Implications
1. Hospitality - The hospitality industry can explore disruptive innovation opportunities in creating vintage-themed establishments to attract customers seeking unique experiences.
2. Restaurant - Restaurants can capitalize on disruptive innovation by creating exclusive penthouse dining experiences that offer a high-end and novel environment for customers.
3. Design - The design industry can embrace disruptive innovation by incorporating vintage aesthetics into their projects, tapping into the nostalgia trend and providing unique offerings.
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