This McDonald's Rotterdam Location Features a Modern Renovation
Jana Pijak — June 23, 2015 — Marketing
Located in the heart of Rotterdam, Netherlands, this McDonald's location is not your average fast food restaurant. The eatery is designed by Dutch design studio Mei Architects and Planners and graces Coolsingel, a central area of Rotterdam.
Resembling a glass shell, this fast food restaurant's recent renovation is an ode to contemporary design. The minimalist structure boasts a glass facade that gives visitors a clear view of the city surrounding them. During the day, the structure's interior is bathed with natural light but is transformed by nightfall thanks to a film that adorns its outer shell.
Once backlit, this film reveals an image of a crowd -- representing McDonald's patrons -- and is visually striking to those passing by it. This contemporary fast food restaurant is not only modern in its look but mimics McDonald's evolution and recent re-branding efforts.
Resembling a glass shell, this fast food restaurant's recent renovation is an ode to contemporary design. The minimalist structure boasts a glass facade that gives visitors a clear view of the city surrounding them. During the day, the structure's interior is bathed with natural light but is transformed by nightfall thanks to a film that adorns its outer shell.
Once backlit, this film reveals an image of a crowd -- representing McDonald's patrons -- and is visually striking to those passing by it. This contemporary fast food restaurant is not only modern in its look but mimics McDonald's evolution and recent re-branding efforts.
Trend Themes
1. Contemporary Fast Food Restaurants - Fast food restaurants are evolving into more modern and artful spaces.
2. Minimalist Restaurant Design - Minimalist and clean designs are becoming a popular trend for restaurants to appeal to contemporary consumers.
3. Innovative Restaurant Facades - Restaurants are using innovative façades and lighting designs to attract and engage customers.
Industry Implications
1. Fast Food Industry - To remain competitive, fast food chains may need to invest in modernizing their restaurants to appeal to contemporary consumers.
2. Architecture and Design Industry - The trend towards more contemporary and minimalist restaurant designs presents opportunities for architects and designers to create unique and innovative spaces.
3. Lighting Industry - The use of innovative lighting designs in restaurant façades presents opportunities for lighting companies to partner with restaurants to create engaging and visually stunning displays.
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